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What is CRM in Online Advertising?

Customer relationship management (CRM) is an important business process for clients, customers, and your brand. Read our guide about its use in paid advertising....

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Written by

Rob Wass

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8 MIN

Everything You Need To Know About Adzooma Marketplace

Adzooma Marketplace connects your business with high-quality leads looking to buy. Here’s everything you need to know about how it works and how your business...

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Written by

Danielle Strouther

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18 MIN

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What is Buyer Intent Data?

Here's everything you need to know about buyer intent data and how to leverage it for your business growth....

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Written by

LeadIntelligence LAB

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18 MIN

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What is Guest Blogging? How & Why You Should Do It

Guest blogging has a wide range of benefits for your brand. In our article, we'll look at how to do it and why it's worth...

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Written by

Tom Mortimer

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20 MIN

15 Google & Microsoft Ad Extensions To Improve Your Ads

Google Ad extensions offer additional details to expand your ads and give users more information and benefits. Here's how you can use 15 of them...

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Written by

Rob Wass

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9 MIN

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What is SEO & How Does It Work?

In our beginner's guide to SEO, we show you how it works and how to use it to improve search visibility and user experience....

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Written by

Danielle Strouther

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13 MIN

A Beginner’s Guide to Negative Keywords on Google Ads

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...

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Written by

Amber Dawson

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12 MIN

A Guide to Customer Lifetime Value

Customer lifetime value is key to measuring customer experience. Read our guide to the ins and outs of the customer lifetime value model....

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Written by

James Rooney

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9 MIN

Technical SEO – The First Step To Lead Generation?

When it comes to lead gen, could technical SEO be the key area to get your customers through the funnel?...

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Written by

Neil Williams

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10 MIN

What Are Dashboards & Why Are They Important For Your Business?

This guide will show you what dashboards are and how they can help demonstrate key metrics and KPIs to colleagues and clients....

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Written by

Jess Kirkbride

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10 MIN

A Guide to Microsoft Ads Remarketing

Read our guide on remarketing within the Microsoft Ads platform and how you can convert previous site visitors into paying customers....

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Written by

Sophie Logan

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8 MIN

A Guide To PPC Remarketing

PPC remarketing helps advertisers re-engage with interested people. Here’s how to use it to turn those people into customers....

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Written by

Will Haswell

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8 MIN

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How Does Programmatic Advertising Work?

Programmatic advertising is a way to buy and sell online advertising using automation. We looked at what that entails and how to get involved....

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Written by

Rob Wass

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8 MIN

Bounce Rate by Joshua Mormann from the Noun Project

What is a Good Bounce Rate?

The concept of a “good” bounce rate involves different variables and measurements. Our guide will demonstrate what those are and how to achieve success....

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Written by

Luke Davis

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10 MIN

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A Guide To AI in Advertising

Artificial intelligence plays a significant role in online advertising. In this guide, we discuss how machine learning and AI is used in the industry....

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Written by

Thomas Hampson

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8 MIN

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