Well here we are at the glorious start of summer! Your thoughts may be turning to your long awaited and well deserved holiday, but don’t forget to drink in this month’s fantastic info.

Any one of the following perfectly formed posts could make a huge difference to your digital marketing results, so without further ado, let’s get started shall we?

1: Top 5 tips for using SEO on WordPress websites 

WordPress is one of the world’s most popular content management systems and it’s an amazingly useful resource. The thing is, if you’re using it ‘out of the box’ and not setting everything up properly, you could be losing out on its valuable SEO visitor attraction power! 

In this blog post, Daisy Lewis shares her top 5 tips for using SEO on WordPress websites, including keyword research, on-page optimisation, site structure, and technical SEO considerations like site speed and mobile responsiveness.

Follow along and enjoy the rewards of higher search rankings and increased traffic for your WordPress blog.

2. How Can Digital PR Boost Your Marketing Strategy?

Having a good grasp of digital PR fundamentals and how it synergises with your marketing efforts can offer a competitive edge online.  

Whether you’re just starting out or you’re already established, digital PR has become an indispensable asset if you’re seeking to enhance your brand visibility, build credibility, and engage with your target audience on a whole new level.

Discover how digital PR can help boost your businesses in Daisy Lewis’s latest post, covering the transformative power of digital PR and its pivotal role in boosting your marketing strategy.  Take a dive into the key benefits, strategies, and best practices that will propel your brand to new heights in the digital realm. 

3. Will AI Replace Human Copywriters?

What does the rapidly increasing popularity of AI copywriting tools mean for their human copywriting counterparts? 

With the rise of artificial intelligence (AI) creating headline news on what seems to be a daily basis, AI-powered copywriting tools are becoming increasingly popular. 

Platforms like Notion AI and ChatGPT led the way, with more copywriting specific AI tools such as Anyword and Copysmith soon following suit. 

But does this mean the end for human copywriters? Can artificial intelligence replace them? In this post from Ash Winder, he explores the advantages and limitations 

of AI copywriting and discusses the potential impact on copywriting roles.

4. Why Your PPC Traffic is Driving Few Conversions

PPC (pay-per-click) success can be tricky but you can make it easier to achieve when you box clever.

If you’re getting plenty of traffic from your PPC campaigns, but not seeing the conversions you were hoping for, it can be very frustrating.

If you’re a little fed up with spending time and money on lacklustre ad results don’t worry, you’re certainly not alone as many businesses struggle with this issue.

However, the good news is there are simple to action changes you can make to quickly turn things around. In Ash Winder’s post, he’ll explain 4 main reasons why your PPC strategy may not be working and obviously he’ll offer the tips you need to increase your PPC conversion rate.

We hope that’s been helpful for you. As always, to make the most of all this great info,  please make sure you have a proper read of the posts and action what you learn. 

Stay tuned for next month’s update post. We’ll have much more really useful, time saving and result boosting goodness for you!If you have questions about any of the new opportunities, contact us at help@adzooma.com and we’ll get you the answers you need.