Learn how to diagnose weak Q4 performance, test the right part of the customer journey and make better paid media decisions during peak season....

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Written by

Amy Gallagher

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8 MIN

Learn how to prepare Google Ads automation for Black Friday, measure genuine growth and prevent campaigns from taking credit for existing demand....

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Written by

Amy Gallagher

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7 MIN

Preparing to increase paid media spend in Q4? Learn how to fix account weaknesses and scale your campaigns without sacrificing performance....

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Written by

Amy Gallagher

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7 MIN

ROAS can make Google Ads performance look stronger than it really is. Learn how to check whether your campaigns are driving revenue or actual profit....

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Written by

Amy Gallagher

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7 MIN

ROAS can make Google Ads performance look stronger than it really is. Learn how to check whether your campaigns are driving revenue or actual profit....

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Written by

Amy Gallagher

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7 MIN

Discover practical Wimbledon PPC strategies to help advertisers increase visibility, capture seasonal demand, and drive more conversions during the tournament period....

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Written by

Amy Gallagher

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5 MIN

Prepare for Prime Day 2026 with proven PPC strategies. Learn how to manage budgets, protect brand terms, and capture high-intent demand during peak retail activity....

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Written by

Amy Gallagher

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5 MIN

Prepare for Father’s Day with a smarter campaign strategy. Learn how to adjust budgets, targeting, and creative to capture high-intent seasonal demand....

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Written by

Amy Gallagher

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3 MIN

Not all products should be treated equally in PPC. Learn how SKU-level thinking improves performance, structure, and decision-making....

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Written by

Amy Gallagher

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6 MIN

PPC best practices are widely understood, yet most accounts don’t reflect them. Explore why the gap exists and how it impacts performance....

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Written by

Amy Gallagher

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6 MIN

For paid marketers, Easter isn’t a slow burn – it’s a sprint. Here's how to run Easter campaigns on Microsoft Advertising. From PMax to audience...

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Written by

Amy Gallagher

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2 MIN

For paid marketers, Easter isn’t a slow burn – it’s a sprint. Here's how to run Easter campaigns on Microsoft Advertising. From PMax to audience...

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Written by

Amy Gallagher

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8 MIN

Google Ads search term reviews don’t need to be risky. Learn how to spot patterns, make confident exclusions, and avoid over-optimising....

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Written by

Amy Gallagher

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8 MIN

Meta Ads rarely fail overnight. Learn how to spot performance plateaus early and make small adjustments before results decline....

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Written by

Amy Gallagher

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8 MIN

Running multiple Google Ads campaigns? Learn why treating them the same holds performance back - and how to prioritise budgets without rebuilding your account....

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Written by

Amy Gallagher

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10 MIN