Google recently unveiled a new smart bidding strategy to help businesses reach their goals faster. Here’s how it works and why you should be using...
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Written by

Danielle Strouther

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7 MIN

Attract new customers and increase your profits by mastering the art of persuasive writing. All you need are these 6 steps....
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Written by

Jess Kirkbride

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14 MIN

Customer personas are key for creating ultra-targeted marketing campaigns that will appeal to your actual customers. Read on to discover exactly what they are and...
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Written by

Danielle Strouther

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10 MIN

Make the most of the marketing trend that everyone has been talking about this year. Here’s how you can use micro-influencers to boost your sales....
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Written by

Rob Wass

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12 MIN

For some industries, a “mobile-only” approach is becoming the norm. Therefore it's important for PPC managers to think about and understand how they can create...
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Written by

B.Tassoni-Resch

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5 MIN