Holiday Shopping Campaigns

How to Get Microsoft Shopping Campaigns Holiday-Ready

Prepare your Microsoft Shopping Campaigns for the holiday season with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...
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Written by

Amy Gallagher

Kill the Silo: Why Cross-Channel Integration Is the Key to Marketing Success in 2025

Our Partner Support Director, Niki Grant, took the stage at the recent Performance MCR event to share fresh insights on one of 2025’s most essential...
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Written by

Amy Gallagher

How Generative AI is Transforming the Future of Advertising and Audience Engagement

Discover how generative AI is reshaping advertising and audience engagement. From conversational brand agents to AI-powered ad formats, explore what the future holds for digital...
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Written by

Adzooma

Scale Shopping Campaigns with New Opportunities

Boost your eCommerce success by scaling your Shopping campaigns with Adzooma’s latest opportunities. Optimize ad spend, increase conversions, and maximize ROAS with smart insights, negative...
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Written by

Adzooma

Key Takeaways from Our Microsoft Advertising Webinar: Insights for 2025

Discover actionable insights from our recent webinar, featuring top strategies for Microsoft Advertising in 2025. Learn about Performance Max, Brand Spotlight, Copilot AI, and more...
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Written by

Adzooma

How to Use AI for Content Creation in Your Workflow

AI has the power to streamline daily tasks and improve content workflow. But where do you start? Let us explain....
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Written by

Ash Winder

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5 MIN

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Profitability vs ROAS – How do you know if your ads are profitable? 

An accurate measure of profitability is about more than just ROAS....
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Written by

Byron Marr

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4 MIN

Digital Marketing for Retail

Digital Marketing for Retail Businesses

Unlock retail success with digital marketing. Discover audience targeting, PPC advertising, SEO optimisation, content marketing, and social media....
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Written by

Daisy Lewis

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4 MIN

ClickTech x Edee

ClickTech’s latest acquisition ends PPC budgeting nightmares 

ClickTech's latest acquisition, EDEE, solves a potentially costly PPC budgeting problem quickly, easily and permanently. And you can book a demo today....
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Written by

Adzooma

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Getting performance in Facebook ads as a small business 

As we approach peak season for eCommerce, SMB owners are looking at where their budget should be allocated to maximise Q4....
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Written by

Byron Marr

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7 MIN

Retail Feature

Are you ready for the Q4 Retail Peak?

Are you ready for the higher search volumes and demand this Q4? Use our Q4 Retail Readiness checklist to get your Microsoft Ads account set...
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Written by

Adzooma

Facebook marketing

The Power of Facebook Marketing in the Digital Age

Unlock the potential of Facebook marketing in the digital age. Discover best practices, from understanding user demographics to adapting to ever-changing algorithms....
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Written by

Aaron Crewe

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Mastering the Art of Short-Form Storytelling: A Deep Dive into Facebook Reels

Unlock the potential of Facebook Reels with our expert guide. Dive into short-form storytelling, best practices, and maximise your digital impact today....
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Written by

Aaron Crewe

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5 MIN

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How to Create a Successful Viral Marketing Campaign

Viral marketing campaigns have become the holy grail of online advertising. Explore what viral marketing is and how to make your brand go viral....
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Written by

Ash Winder

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5 MIN

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8 Ways to Turn Abandoned Carts into Sales

Shopping cart abandonment is one of the most crucial problems for online businesses to overcome. Discover eight strategies to recover these lost sales....
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Written by

Ash Winder

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5 MIN