2025 PPC round-up

Top PPC Expert Advice: The 2025 Round-Up

As 2026 quickly approaches, we’re looking back at some of the best advice from the experts we spoke with throughout 2025, and how those insights...

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Written by

Amy Gallagher

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9 MIN

Skills PPC AI Era

The Skills PPC Pros Need in the AI Era

AI isn’t here to take over your PPC job, but it is rewriting the job description. We cover the essential skills you'll need if you...

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Written by

Amy Gallagher

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9 MIN

Scale Shopping Campaigns with New Opportunities

Boost your eCommerce success by scaling your Shopping campaigns with Adzooma’s latest opportunities. Optimize ad spend, increase conversions, and maximize ROAS with smart insights, negative...

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Written by

Adzooma

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Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...

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Written by

Rob Wass

Unlocking Search Intent: How to Reach Your Audience Beyond PPC

Discover how to unlock search intent beyond PPC. Learn how retargeting, programmatic keyword targeting, and a multi-channel strategy can help you engage high-intent users and...

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Written by

Adzooma

Capterra vs. SourceForge: Which Is Best For Software Advertising?

Discover the benefits and differences of Capterra and SourceForge in our comparison guide for the best software advertising platform....

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Written by

Amber Dawson

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11 MIN

How To Spend $1,000 on Google Ads and Make $7,500+ ROI

Wanting to grow your customer base without spending more on advertising? Check out our 7 steps on how you can spend $1,000 on Google Ads...

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Written by

Burkhard Berger

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20 MIN

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What Is Click-Through Rate & How To Improve It

CTR is a metric that measures the ratio of users who click on a specific link to the number of total users who view a...

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Written by

Sophie Logan

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14 MIN

10 Things to Remember While Making Landing Pages for PPC Campaigns

PPC campaigns can be challenging and risky. So, we have put together our 10 top tips for you to remember whilst making landing pages for...

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Written by

Sylwester Karnuszewicz

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17 MIN

PPC vs. SEO: Which Is Right For Your Business?

Discover the differences between PPC advertising and SEO marketing and how they benefit different businesses and websites....

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Written by

Mark Neale

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18 MIN

Adzooma vs Google Ads: What’s The Difference?

Adzooma allows you to manage your campaigns quicker and more efficiently than using Google Ads alone – thanks to these features you can’t get on...

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Written by

Danielle Strouther

Adzooma vs Facebook Ads: What’s The Difference?

Adzooma allows you to manage your campaigns quicker and more efficiently than using Facebook Ads alone – thanks to these features you can’t get on...

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Written by

Danielle Strouther

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18 MIN

Adzooma vs Microsoft Advertising: What’s The Difference?

Adzooma allows you to manage your campaigns quicker and more efficiently than using Microsoft Advertising alone – thanks to these features you can’t get on...

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Written by

Danielle Strouther

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18 MIN

16 Major Google Shopping Problems

Is your digital marketing campaign suffering from Google Shopping problems?...

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Written by

Zelst

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14 MIN

PPC Metrics: What Should You Be Tracking?

The PPC metrics you should be keeping an eye on and for what reason you should be keeping an eye on them....

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Written by

Tom Mortimer

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19 MIN