February 25, 2025

Scale Shopping Campaigns with New Opportunities

Boost your eCommerce success by scaling your Shopping campaigns with Adzooma’s latest opportunities. Optimize ad spend, increase conversions, and maximize ROAS with smart insights, negative...

Written by

Adzooma

February 6, 2025

Unlocking Search Intent: How to Reach Your Audience Beyond PPC

Discover how to unlock search intent beyond PPC. Learn how retargeting, programmatic keyword targeting, and a multi-channel strategy can help you engage high-intent users and...

Written by

Adzooma

Google, PPC

August 8, 2024

Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...

Written by

Adzooma

June 30, 2021

How To Spend $1,000 on Google Ads and Make $7,500+ ROI

Wanting to grow your customer base without spending more on advertising? Check out our 7 steps on how you can spend $1,000 on Google Ads...

Written by

Burkhard Berger

20 MIN

Google, PPC

May 15, 2021

What Is Click-Through Rate & How To Improve It

CTR is a metric that measures the ratio of users who click on a specific link to the number of total users who view a...

Written by

Sophie Logan

14 MIN

May 14, 2021

10 Things to Remember While Making Landing Pages for PPC Campaigns

PPC campaigns can be challenging and risky. So, we have put together our 10 top tips for you to remember whilst making landing pages for...

Written by

Sylwester Karnuszewicz

17 MIN

PPC, SEO

April 14, 2021

PPC vs. SEO: Which Is Right For Your Business?

Discover the differences between PPC advertising and SEO marketing and how they benefit different businesses and websites....

Written by

Mark Neale

18 MIN

Google

March 8, 2021

Adzooma vs Google Ads: What’s The Difference?

Adzooma allows you to manage your campaigns quicker and more efficiently than using Google Ads alone – thanks to these features you can’t get on...

Written by

Danielle Strouther

Facebook

March 8, 2021

Adzooma vs Facebook Ads: What’s The Difference?

Adzooma allows you to manage your campaigns quicker and more efficiently than using Facebook Ads alone – thanks to these features you can’t get on...

Written by

Danielle Strouther

18 MIN

Microsoft

March 8, 2021

Adzooma vs Microsoft Advertising: What’s The Difference?

Adzooma allows you to manage your campaigns quicker and more efficiently than using Microsoft Advertising alone – thanks to these features you can’t get on...

Written by

Danielle Strouther

18 MIN

Google

March 4, 2021

16 Major Google Shopping Problems

Is your digital marketing campaign suffering from Google Shopping problems?...

Written by

Zelst

14 MIN

Google, Marketplace

March 3, 2021

PPC Metrics: What Should You Be Tracking?

The PPC metrics you should be keeping an eye on and for what reason you should be keeping an eye on them....

Written by

Tom Mortimer

19 MIN

Facebook, Google

March 2, 2021

Get More Value From Your Advertising Spend

Make your money work harder for your business with advertising and marketing strategy that gets attention. Nail your digital advertising with these tips, whether your...

Written by

Phable

10 MIN

Google

February 24, 2021

Do You Know How Your Google Ads are Performing? Here’s How to Find Out

EXCLUSIVE’s Paid Ads Strategists explain their one-of-a-kind free Google Ads scorecard and share how to interpret the results and drive performance and eliminate wasted ad...