Display Advertising, Microsoft, Microsoft Advertising

September 12, 2024

10 Best Ways to Use Microsoft Advertising Image Extensions

Microsoft Advertising Image Extensions enhance text ads with relevant images, boosting attention and click-through rates. Here are 10 tips to improve ad performance using Image...

Written by

Adzooma

5 MIN

Content

May 12, 2021

11 Most Effective Content Marketing Strategies to Increase Organic Traffic

In this article we take a look at 11 of the most effective content marketing strategies that you can use to increase your organic traffic....

Written by

Vikas Kalwani

15 MIN

Google, Marketplace

March 3, 2021

PPC Metrics: What Should You Be Tracking?

The PPC metrics you should be keeping an eye on and for what reason you should be keeping an eye on them....

Written by

Tom Mortimer

19 MIN

Ecommerce, PPC

January 27, 2021

How Will FLoC Affect Your PPC Strategy When Third-Party Cookies Die?

Federated Learning of Cohorts is Google's new technique to replace third-party cookies. But how will it change PPC strategies?...

Written by

Luke Davis

10 MIN

January 8, 2021

How To Create a Winning PPC Strategy for 2021

Learn how you can create a winning PPC strategy in 2021. Through tried and tested methods, see how you can create a campaign that delivers...

Written by

Accelerate Ads

13 MIN

November 22, 2020

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....

Written by

Amber Dawson

12 MIN

Microsoft

November 16, 2020

5 of the Best Industries to Advertise on Microsoft Ads

In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....

Written by

Paul Watson

18 MIN

Content

October 12, 2020

A Guide to Content Marketing Strategy

In this guide, you will learn how to use content marketing to build a strategy that engages and informs readers....

Written by

Amber Dawson

9 MIN

September 21, 2020

SEO Agency or DIY Software: Which Route is Right for Your Business?

There's so much choice when it comes to SEO strategy but who should lead: an SEO agency or DIY software? This article compares the two....

Written by

Andy Allen

10 MIN

PPC, SEO

September 21, 2020

Why You Should Cross The Streams of PPC & SEO Using Hike SEO

PPC and SEO needn't oppose each other in a marketing strategy. In our article, we examine how they can work together effectively PPC and SEO,...

Written by

Luke Davis

13 MIN

Facebook

September 11, 2020

What is a Good CTR for Facebook Ads?

A common question asked by advertisers and clients is “what is a good CTR for Facebook Ads?” We crunched the numbers to find out....

Written by

Matt Hogan

8 MIN

September 3, 2020

A Guide to SEO for Law Firms

Attract potential clients for your law firm with an optimised site. Our guide will show you how to do that with SEO and a few...

Written by

Ricki Gogna

11 MIN

Marketplace

August 26, 2020

Now Is The Time For Marketers To Embrace Audio Content

Audio content, such as podcasts and audiobooks, is perfect for marketers to get into. Our guide explains why....

Written by

Amber Dawson

9 MIN

Microsoft

August 6, 2020

Integrating Microsoft Ads with Shopify

Microsoft Advertising has teamed up with Shopify to offer even more opportunities to eCommerce merchants. This guide will show you how to integrate them....