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TARGET & BIDDING

Smarter PPC Targeting & Bidding 
for Better Results

Get data-driven recommendations that reduce wasted spend, refine targeting, and optimise bids across all your ad platforms.
Sign Up Free
4.7

Across

Unlock Smarter 
Bidding Strategies

Your bids should adapt in real time, not rely on guesswork. Adzooma highlights where automation can help you capture more conversions at the right price.
Enable Smart Bidding to optimise bids automatically by device, time, and user intent

Combine Smart Bidding with Broad Match to expand keyword coverage and fuel optimisation

Activate Target CPA, Target ROAS, Maximise Conversions, or Maximise Conversion Value

Maximise Value 
From Keywords

Not every keyword delivers equal value. Adzooma shows where to double down on what’s working and where to pull back spend that’s holding you back.
Increase bids on proven, high-CTR keywords
Pause non-converting keywords to save wasted budget
Reduce clutter in ad groups with too many keywords

Improve Reach 
and Market Share

If your ads aren’t showing enough, your competitors are taking the clicks. Adzooma flags impression share gaps so you can win more auctions.
Boost impression share in underperforming campaigns
Resolve conflicting negatives blocking active keywords
Add negative keywords to exclude irrelevant searches

Refine Audience Targeting With Bid Adjustments

Small targeting tweaks can make a big difference. Adzooma recommends precise bid adjustments so you reach the audiences most likely to convert.
Raise bids on high-converting devices like mobile
Stronger optimisation with data-driven signals
Accurate reporting for confident decisions
Full-funnel visibility into key business actions

Why Targeting & Bidding Optimisation Matters

Strong targeting and bidding are the foundation of paid search success. With Adzooma, you can focus spend where it counts and eliminate the areas that drain budget.

Reduce wasted spend by cutting low-quality traffic

Boost performance by investing in proven campaigns

Stay competitive by winning more auctions

Work smarter with insights that guide your decisions

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HOW IT WORKS

Optimise in 3 steps

Get started in 3 steps

Create your account

Sign up for a free Adzooma account. It only takes a minute.

1

Connect your ad platforms

Link your Google, Meta, and Microsoft accounts in just a few clicks.

2

See your Opportunities

Apply guided fixes straight from your dashboard.

3

Sign Up Free

Thousands of businesses trust Adzooma

We turn data into better-performing campaigns.

48M +

Free Performance Reports Generated

$17B +

Ad spend analysed

23M +

Account improvements suggested

See what our customers say

Why Customers Prefer Adzooma

4.7

Across

“Adzooma helps me spot things I wouldn’t catch on my own. The insights are clear and quick to act on.”

Russ Mensik

The campaign optimization capabilities of Adzooma are remarkable. It provides real-time analysis, insightful recommendations, and boosts the performance and ROI of my campaigns. Plus, the platform supports multiple advertising channels, ensuring consistency and efficiency.

Mantas M.

Adzooma is very easy to use. The Google and Microsoft PPC Performance reports do a nice job of laying out current performance metrics and areas to consider for improvement. I really appreciate this management tool.

Mark Caulfield

4.7

Across

Your questions answered

Yes. Adzooma surfaces targeting and bidding opportunities across all platforms, so you can manage them from one dashboard.

No. Adzooma recommends Smart Bidding strategies, but you decide when to activate them.

Yes. You always review recommendations first and can approve, reject, or edit them before applying.

Only with your approval. You stay in full control of all adjustments.

Insights update by plan: monthly (Free), weekly (Silver), or daily (Gold). This ensures you always act on the latest recommendations.

Run Your Free PPC Audit

See what’s holding your campaigns back. Unlock instant insights and fix them in minutes – for free.

Get Instant Audit Report