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SMART TARGETING

Expand PPC Reach With 
Smarter Targeting

Smarter PPC Targeting & Bidding 
for Better Results

Adzooma uncovers untapped audiences across remarketing, locations, and networks so your ads reach more high-value users.
Get data-driven recommendations that reduce wasted spend, refine targeting, and optimise bids across all your ad platforms.
Sign Up Free
4.7

Across

Extend Reach Across Audience & Search Networks

Adzooma highlights campaigns missing network placements and helps you expand where your ads can appear.
Adzooma identifies campaigns missing placements and helps you expand to proven, high-traffic networks.

Enable Microsoft Audience Network to show ads on MSN, Outlook, and Edge.

Activate Google Search Partners to reach users across hundreds of trusted partner sites.
Expand impressions and clicks while keeping your existing targeting in place.

Re-Engage Past Visitors With Remarketing

Remarketing keeps your brand in front of people who already showed interest. Adzooma helps you set it up and segment audiences effectively.
Add remarketing tags to track visitors who browsed your site or products.
Build tailored lists based on user behaviour for more precise targeting
Boost conversions with ads designed for audiences already familiar with your brand.

Target the Right Locations

Location targeting ensures your ads are served to the right people in the right places. Adzooma surfaces gaps and shows you where to refine.
Add or expand location targeting across countries, cities, or regions.
Adjust settings like “People in,” “People regularly in,” or “People interested in” for greater control.
Increase relevance by tailoring ad messaging and bid adjustments to location-specific audiences.

Why Expanding Reach Matters

Reaching beyond your current targeting opens the door to untapped placements and high-value audiences, helping you drive more conversions and stay ahead of competitors without overspending. With Adzooma, you can:

Increase impressions by activating untapped placements.

Improve conversions by targeting users already interested or nearby.

Stay cost-efficient with controlled expansion strategies.

Maximise ROI by combining new audiences with proven targeting.

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HOW IT WORKS

See your Reach Opportunities

See your Reach Opportunities

Create your account

Sign up for a free Adzooma account. It only takes a minute.

1

Connect your ad platforms

Link your Google, Meta, and Microsoft accounts in just a few clicks.

2

See your Opportunities

Apply guided fixes straight from your dashboard.

3

Sign Up Free

Thousands of businesses trust Adzooma

We turn data into better-performing campaigns.

48M +

Free Performance Reports Generated

$17B +

Ad spend analysed

23M +

Account improvements suggested

See what our customers say

Why Customers Prefer Adzooma

4.7

Across

“Adzooma helps me spot things I wouldn’t catch on my own. The insights are clear and quick to act on.”

Russ Mensik

The campaign optimization capabilities of Adzooma are remarkable. It provides real-time analysis, insightful recommendations, and boosts the performance and ROI of my campaigns. Plus, the platform supports multiple advertising channels, ensuring consistency and efficiency.

Mantas M.

Adzooma is very easy to use. The Google and Microsoft PPC Performance reports do a nice job of laying out current performance metrics and areas to consider for improvement. I really appreciate this management tool.

Mark Caulfield

4.7

Across

Your questions answered

Adzooma supports Google, Microsoft, and Meta Ads. This includes features like Audience Network, Google Search Partners, remarketing, and location targeting.

No. Adzooma surfaces opportunities and provides step-by-step recommendations, but you choose which to activate. Budgets remain fully under your control.

Yes. Expanding reach complements your existing targeting settings, ensuring relevance is maintained while impressions grow.

Yes, as long as your campaigns meet minimum activity thresholds (such as impressions or clicks). Adzooma helps ensure remarketing tags are set up correctly.

Precise location targeting ensures ads are shown to users most likely to convert. Adzooma highlights where to expand or refine geographic coverage to improve ROI.

That’s fine. Adzooma lets you apply opportunities campaign by campaign, so you stay in control of where and how expansion is activated.

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