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Adzooma

Adzooma is an online advertising technology platform that helps businesses and agencies save time, effort and money while growing their business. With a full suite of easy-to-use, cost-effective tools, Adzooma allows you to optimise and manage your online advertising accounts in seconds. For agencies, it enables you to manage multiple accounts, so you can take on more clients without taking on more staff.

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How ‘Bottom of the Funnel’ bidding helps your business grow

With a range of bid strategy objectives available, find out how choosing ‘bottom of the funnel’ strategies will help your business to grow...
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Adzooma

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4 MIN

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An Introduction to Bidding Strategies

Choosing the right bidding strategy is essential to driving your Google Ads costs down. In this article we explore all of the options so you...
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Adzooma

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5 MIN

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What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...
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Adzooma

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3 MIN

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What is a GCLID and what is it used for?

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....
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Adzooma

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3 MIN

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Enhanced Conversions – What’s the benefit?

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...
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Adzooma

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1 MIN

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How to Overcome a Poisoned Trend Well

Since the pandemic, you may have found yourself feeling a little bit lost when you’re looking at your recent performance data. After a tumultuous few...
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Adzooma

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4 MIN

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What has Usurped Keywords as the King of Paid Search Campaigns?

Unless you’ve been living under a rock for the last few years (/if you don’t work in PPC) you will have noticed that most campaign...
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Adzooma

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Using Audiences to Improve Efficiency and Insight

The word ‘audience’ is one that you might hear in many different marketing contexts, from identifying your brand’s audience (yes, yes, probably ABC1 18-34’s -...
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Adzooma

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5 MIN

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March 2023 | Platform Updates Summary

Find out what improvements we’ve made to our Performance Report and see the difference it can make to your advertising campaigns....
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Adzooma

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Why Conversion Tracking is Crucial to your Campaign

Being able to measure your key goal for your business is vital to understanding what is working and what is not working with your marketing...
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Adzooma

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7 MIN

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Calculating conversion value – How to assign value and measure ROAS

Whatever the structure or model of your business, some conversions will be more valuable than others. This article explains how to assign value to conversions...
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Adzooma

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Which Bid Strategies Require Conversion Tracking?

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...
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Adzooma

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4 MIN

What Does ChatGPT Mean for Advertisers?

There's been a lot of talk about the recent introduction of ChatGPT to Microsoft, but here's what it means for advertisers....
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Adzooma

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5 MIN

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Mythbusting Microsoft Ads

In this myth busting article, we’ll review some of the claims that are frequently made around Microsoft Ad and the Bing search engine, and explain...
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Adzooma

February 2023 | Platform Updates Summary

Read the new Microsoft updates that Adzooma released in February 2023....
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Adzooma

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Featured Articles

The Ultimate Checklist for High-Performing Mother’s Day Gift Campaigns

Unlocking Search Intent: How to Reach Your Audience Beyond PPC

Maximise Your Performance Max Campaigns with New Opportunities

Roses and ROI: Growing Sales This Valentine’s Day with Microsoft Advertising

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