About the Author

Adzooma

Adzooma is an online advertising technology platform that helps businesses and agencies save time, effort and money while growing their business. With a full suite of easy-to-use, cost-effective tools, Adzooma allows you to optimise and manage your online advertising accounts in seconds. For agencies, it enables you to manage multiple accounts, so you can take on more clients without taking on more staff.

Adzooma

‘s Posts

March 21, 2023

How to Overcome a Poisoned Trend Well

Since the pandemic, you may have found yourself feeling a little bit lost when you’re looking at your recent performance data. After a tumultuous few...

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4 MIN

March 21, 2023

What has Usurped Keywords as the King of Paid Search Campaigns?

Unless you’ve been living under a rock for the last few years (/if you don’t work in PPC) you will have noticed that most campaign...

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March 21, 2023

Using Audiences to Improve Efficiency and Insight

The word ‘audience’ is one that you might hear in many different marketing contexts, from identifying your brand’s audience (yes, yes, probably ABC1 18-34’s -...

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5 MIN

March 21, 2023

March 2023 | Platform Updates Summary

Find out what improvements we’ve made to our Performance Report and see the difference it can make to your advertising campaigns....

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March 13, 2023

Why Conversion Tracking is Crucial to your Campaign

Being able to measure your key goal for your business is vital to understanding what is working and what is not working with your marketing...

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7 MIN

March 13, 2023

Calculating conversion value – How to assign value and measure ROAS

Whatever the structure or model of your business, some conversions will be more valuable than others. This article explains how to assign value to conversions...

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Google

March 13, 2023

Which Bid Strategies Require Conversion Tracking?

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...

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4 MIN

March 7, 2023

What Does ChatGPT Mean for Advertisers?

There's been a lot of talk about the recent introduction of ChatGPT to Microsoft, but here's what it means for advertisers....

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5 MIN

February 28, 2023

Mythbusting Microsoft Ads

In this myth busting article, we’ll review some of the claims that are frequently made around Microsoft Ad and the Bing search engine, and explain...

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February 8, 2023

February 2023 | Platform Updates Summary

Read the new Microsoft updates that Adzooma released in February 2023....

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Updates

January 12, 2023

January 2023 | Platform Updates Summary

New Year is the time for diving into new projects and creating new opportunities. And with that in mind, this month we have a collection...

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January 12, 2023

Improve your Google or Microsoft Ads results in minutes with our updated Performance Report

Extract maximum value from your PPC spend by trying Adzooma’s new and improved Performance Report. With 10 brand new updates, it makes improving your results...

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May 5, 2022

3 Tips For Effective Responsive Search Ads

From 1st July for Google, and 29th August for Microsoft, Responsive Search Ads (RSAs) will be the only ad type available. Here are 3 tips...

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January 28, 2022

Protect your account with Microsoft’s multi-factor authentication

Microsoft is rolling out their multi-factor authentication, find out here what this means for advertisers....

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December 21, 2021

Give the gift of connection with Reengage

This holiday season, join us in giving the gift of connection to thousands of older people across the UK....

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