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Adzooma

Adzooma is an online advertising technology platform that helps businesses and agencies save time, effort and money while growing their business. With a full suite of easy-to-use, cost-effective tools, Adzooma allows you to optimise and manage your online advertising accounts in seconds. For agencies, it enables you to manage multiple accounts, so you can take on more clients without taking on more staff.

Adzooma

‘s Posts

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Why you Should Use Broad Match and Smart Bidding

With competition for advertising space rising, pairing Broad Match and Smart bidding could help you cast a wider net for clients....
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Adzooma

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3 MIN

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What is Value Based Bidding and how do you transition to it?

This article will cover how to use different value based bidding methods for advertisers who want to optimise towards profit or revenues....
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Adzooma

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4 MIN

Smart Bidding vs Manual Bidding Feature

Smart Bidding and its benefits vs Manual Bidding

Should you be using Smart Bidding or Manual Bidding in your Google Ads campaign? Find out more here to know which yields better results....
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Adzooma

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2 MIN

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How ‘Bottom of the Funnel’ bidding helps your business grow

With a range of bid strategy objectives available, find out how choosing ‘bottom of the funnel’ strategies will help your business to grow...
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Adzooma

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4 MIN

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An Introduction to Bidding Strategies

Choosing the right bidding strategy is essential to driving your Google Ads costs down. In this article we explore all of the options so you...
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Adzooma

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5 MIN

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What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...
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Adzooma

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3 MIN

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What is a GCLID and what is it used for?

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....
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Adzooma

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3 MIN

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Enhanced Conversions – What’s the benefit?

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...
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Adzooma

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1 MIN

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How to Overcome a Poisoned Trend Well

Since the pandemic, you may have found yourself feeling a little bit lost when you’re looking at your recent performance data. After a tumultuous few...
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Adzooma

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4 MIN

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What has Usurped Keywords as the King of Paid Search Campaigns?

Unless you’ve been living under a rock for the last few years (/if you don’t work in PPC) you will have noticed that most campaign...
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Adzooma

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Using Audiences to Improve Efficiency and Insight

The word ‘audience’ is one that you might hear in many different marketing contexts, from identifying your brand’s audience (yes, yes, probably ABC1 18-34’s -...
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Adzooma

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5 MIN

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March 2023 | Platform Updates Summary

Find out what improvements we’ve made to our Performance Report and see the difference it can make to your advertising campaigns....
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Adzooma

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Why Conversion Tracking is Crucial to your Campaign

Being able to measure your key goal for your business is vital to understanding what is working and what is not working with your marketing...
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Adzooma

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7 MIN

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Calculating conversion value – How to assign value and measure ROAS

Whatever the structure or model of your business, some conversions will be more valuable than others. This article explains how to assign value to conversions...
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Adzooma

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Which Bid Strategies Require Conversion Tracking?

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...
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Adzooma

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4 MIN

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