About the Author

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Amy Gallagher

Amy is a Marketing Executive for Adzooma. She has been working in the SaaS industry for 8 years.

Amy Gallagher

‘s Posts

Holiday Shopping Campaigns

How to Get Microsoft Shopping Campaigns Holiday-Ready

Prepare your Microsoft Shopping Campaigns for the holiday season with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...
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Written by

Amy Gallagher

Native Ads

From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

You can run but you can't hide – the holiday season is just around the corner, which is a critical time for e-commerce brands. We...
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Written by

Amy Gallagher

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5 MIN

Microsoft Opportunities for Retail

Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

Adzooma has launched two brand-new opportunities for Microsoft Ads users – just in time for the upcoming holiday shopping season....
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Written by

Amy Gallagher

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5 MIN

Performance Max Budgets

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....
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Written by

Amy Gallagher

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6 MIN

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....
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Written by

Amy Gallagher

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6 MIN

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

Drowning in spreadsheets trying to manage your PPC budgets? There's another way - come over to the SaaS side....
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Written by

Amy Gallagher

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8 MIN

5 Expert Tips to Cure Your PPC Budget Headaches 

Losing sleep over PPC budgets? Managing paid media spend can be a nightmare - read on and let the experts put your mind at ease....
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Written by

Amy Gallagher

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4 MIN

New Feature Release: Budget Tracking is Live in Adzooma

Our latest new feature has just dropped: a powerful new Budget Tracking feature, now live in your Adzooma dashboard!...
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Written by

Amy Gallagher

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4 MIN

Kill the Silo: Why Cross-Channel Integration Is the Key to Marketing Success in 2025

Our Partner Support Director, Niki Grant, took the stage at the recent Performance MCR event to share fresh insights on one of 2025’s most essential...
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Written by

Amy Gallagher