About the Author

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Danielle Strouther

As Adzooma’s Marketing Product Expert, I’m used to writing all the nitty-gritty details about PPC and marketing. You might have seen my work on Search Engine Journal, PPC Hero, Techopedia & more. Away from a screen, you’ll find me drawing all manner of strange monsters and dancing around a pole.

Danielle Strouther

‘s Posts

Social Compeition

Are Social Competitions Great for Brand Awareness or Just Annoying?

Social media giveaways are fun but are they useful tools for brands – or something they should steer clear of? We asked industry professionals what...

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Written by

Danielle Strouther

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25 MIN

Corona facemasks

Panic Searching: How COVID-19 Has Infected Keyword Searches Worldwide

The UK is stockpiling loo roll, Italy is isolated and WHO have declared COVID-19 a pandemic. Here’s the latest data on how coronavirus is affecting...

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Written by

Danielle Strouther

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7 MIN

Deliveroo: Is Disrupting The Food Industry Enough To Keep Them Alive?

Deliveroo: Is Disrupting The Food Industry Enough To Keep Them Alive?

Deliveroo has experienced incredible growth, revolutionising the food delivery industry. But with recent losses of £232 million, is it enough to keep them alive?...

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Written by

Danielle Strouther

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24 MIN

6 Common Google Ads Mistakes You’re Wasting Money On

Ready to make the most of your budget and ensure that you’re always getting the best from your campaigns? Make sure you’re not making any...

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Written by

Danielle Strouther

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9 MIN

How Customer Loyalty Is Built Through Creating Habits

How Customer Loyalty Is Built Through Creating Habits

Creating habits is how you keep your customers coming back for more. Find out how to turn habits into customer loyalty here....

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Written by

Danielle Strouther

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17 MIN

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Get £20 When You Refer A Friend To Adzooma

Refer a friend to Adzooma and get a £20 gift card each. Everybody wins with our new referral scheme. ...

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Written by

Danielle Strouther

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3 MIN

PPC User Permissions Are More Than A Courtesy – They’re Essential

Discover how you can scale your campaigns and manage your workload with user permissions – as well as our exciting new product update. ...

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Written by

Danielle Strouther

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6 MIN

16 Free Digital Marketing Resources (PDFs)

Need some help getting to grips with digital marketing? We've created 16 PDFs for you to get started....

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Written by

Danielle Strouther

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12 MIN

Adzooma Co-Founders Reveal How FB Partnership Has Built One-Stop Advertising Platform

Adzooma co-founders Rob Wass and David Sharpe flew to Facebook’s Dublin HQ to talk about our partnership, AI, & the future of Facebook & Adzooma. ...

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Written by

Danielle Strouther

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9 MIN

5 Questions To Ask When Choosing a PPC Optimisation Tool

Save time and improve your PPC campaigns with an optimisation tool. Here’s everything you need to know when choosing the right one....

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Written by

Danielle Strouther

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13 MIN

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Understand Your Customer Journey With Device Reports

Device reports give you insights into customer journeys and help you optimise your campaigns for all devices. Here's how to do it with Adzooma....

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Written by

Danielle Strouther

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5 MIN

How Does Facebook Campaign Budget Optimisation Benefit Advertisers?

Campaign budget optimisation is now compulsory but do Facebook advertisers really benefit from this? Here's what we found out....

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Written by

Danielle Strouther

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10 MIN

Mental Health Is At Crisis Point: Here’s How We Can Help At Work

Mental health is at crisis point and we need to do something about it. Here’s all the data about mental health in the workplace and...

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Written by

Danielle Strouther

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40 MIN

Mythbusters: If You Use Google Ads, You Don’t Need Microsoft Ads

Google Ads and Microsoft Advertising shouldn’t be competing for your time. Here’s how both platforms can boost your results and strategies....

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Written by

Danielle Strouther

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9 MIN

An Important Black Friday Pricing Announcement…

This Black Friday, we’re breaking tradition and increasing our prices. This is the reason why. ...

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Written by

Danielle Strouther

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3 MIN

Company

Featured Articles

Profitability vs ROAS – How do you know if your ads are profitable? 

Digital Marketing for Retail Businesses

ClickTech’s latest acquisition ends PPC budgeting nightmares 

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