About the Author

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Will Haswell

With 10 years’ experience in paid search, Will is Adzooma's Head of Digitial Acquisition and has worked across multiple industries for brands including Dixons Carphone, Argos and Shop Direct Group. Having delivered both agency and client-side, his focus is on how automation and AI can enhance paid search performance.

Will Haswell

‘s Posts

A Guide To PPC Remarketing

PPC remarketing helps advertisers re-engage with interested people. Here’s how to use it to turn those people into customers....

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Written by

Will Haswell

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8 MIN

google analytics logo

How to Optimise Your Site with Google Analytics Data

Optimising your landing pages based on Google Analytics data is important. But what about optimising your Google Analytics account. Our guide shows you how....

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Written by

Will Haswell

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8 MIN

How To Optimise Your Microsoft Ads (Tips & Advice)

In this guide, we look at the best ways to optimise your Microsoft Ads and get the most visibility on Bing with added tips and...

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Written by

Will Haswell

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12 MIN

Top 11 Branding Agencies of 2020

11 Best Branding Agencies of 2021

Read our list of 11 of the best branding agencies including Wolff Olins, Collins, and Design Studio....

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Written by

Will Haswell

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9 MIN

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How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...

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Written by

Will Haswell

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9 MIN

microsoft audience network

A Guide To Microsoft Audience Network

Read our guide on Microsoft Audience Network and how it uses cutting edge AI to find the perfect audience for your Microsoft Ads campaigns....

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Written by

Will Haswell

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8 MIN

data dashboard

How To Use PPC Data To Improve Performance

Making sense of PPC data can be difficult. But with this guide, you can get a better understanding of your metrics and turn them into...

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Written by

Will Haswell

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9 MIN

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