The Latest

    • Microsoft Advertising
    • Paid
    • PPC

    January 12, 2026

    The Paid Ads Features That Are Changing Performance in 2026

    post

    9 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    January 6, 2026

    Paid Advertising in 2026: A New Era for Search

    post

    9 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    December 19, 2025

    Top PPC Expert Advice: The 2025 Round-Up

    post

    9 MIN

Tags:
All
2025
Ads
Affiliate
AI
Amazon
Branding
Budget management
Content
Copywriting
CRO
cross-channel
An image of YouTube Ads

How to Set Up a YouTube Ads Campaign

With YouTube getting so many hits every day, it’s the perfect place to get your product or brand in front of a new audience. Find...

image_prson

Written by

Raimy Greenland

Feature image showing a microphone

How to Optimise Your Website for Voice Search

With the rise of voice assistants and smart home hubs, there is more need than ever to optimise your site for voice search for your...

image_prson

Written by

Raimy Greenland

Feature image showing example of search vs shopping ad

Search or Shopping? Which Channel Should I Use?

The decision between Search and Shopping is always a tricky one. Here is all the information you need to answer, 'Search or Shopping? Which channel...

image_prson

Written by

Aaron Crewe

Feature image showing chains to represent link building

Is Link Building Still Important for SEO?

Link building is an essential part of SEO as it helps you build authority on your website. But what does it mean exactly?...

image_prson

Written by

Aaron Crewe

Feature image for GA4

Understanding GA4 And Its Impact On Your Business

Universal Analytics is switching over to Google Analytics 4, but what is it and what does it mean for your business? Read on to find...

image_prson

Written by

Ash Winder

How Blogs Can Help Your Business

Want to know a sure-fire way of helping your website’s chance of ranking? Publish high-quality, regular blogs. Read on to find out why....

image_prson

Written by

Raimy Greenland

Improve your Digital Presence Today with These Quick Wins

You’ve got a website, and the basic social media platforms. But what else can you do to build on your digital presence? Read on to...

image_prson

Written by

Raimy Greenland

How User Experience Improvements can Benefit Your PPC Performance

Find out more about how improvements to your sites user experience can benefit the performance of your PPC advertisements in our latest article....

image_prson

Written by

Raimy Greenland

How to include PPC in your digital marketing strategy

Learn about the most successful pay per click techniques, and how to implement them into your overall digital marketing strategy....

image_prson

Written by

Aaron Crewe

Display advertising and its place in PPC

How to generate new revenue streams by using digital display advertising as part of your PPC campaign....

image_prson

Written by

Aaron Crewe

How to Spring Clean Your Website

It's easy for your website CMS to become a little disorganized, we’re discussing how to give it a spring clean on the Adzooma blog today....

image_prson

Written by

Raimy Greenland

Feature image of Dog wearing glasses searching for keywords

Choosing The Right Keywords for Your Website

Read the Adzooma guide to choosing the right keywords for your website optimization....

image_prson

Written by

Raimy Greenland

Mock up of an animated blog article

A Guide to optimizing Old Content

Find out why you should and how to go about optimizing old content on your website with our handy guide....

image_prson

Written by

Raimy Greenland

3 Tips For Effective Responsive Search Ads

From 1st July for Google, and 29th August for Microsoft, Responsive Search Ads (RSAs) will be the only ad type available. Here are 3 tips...

image_prson

Written by

Adzooma

Protect your account with Microsoft’s multi-factor authentication

Microsoft is rolling out their multi-factor authentication, find out here what this means for advertisers....

image_prson

Written by

Adzooma

1 … 9 10 11 12 13 … 45