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    • Google
    • Paid
    • PPC

    April 21, 2026

    Why PPC Accounts Don’t Reflect What Actually Works

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    6 MIN

    • Google Ads
    • Microsoft
    • Paid
    • PPC

    April 6, 2026

    How to Prioritise Microsoft Ads Alongside Google

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    2 MIN

    • Google Ads
    • Paid
    • PPC

    March 24, 2026

    Easter Gift Categories: How to Create Higher-Performing Ads

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    8 MIN

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Search or Shopping? Which Channel Should I Use?

The decision between Search and Shopping is always a tricky one. Here is all the information you need to answer, 'Search or Shopping? Which channel...

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Written by

Aaron Crewe

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Is Link Building Still Important for SEO?

Link building is an essential part of SEO as it helps you build authority on your website. But what does it mean exactly?...

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Aaron Crewe

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Understanding GA4 And Its Impact On Your Business

Universal Analytics is switching over to Google Analytics 4, but what is it and what does it mean for your business? Read on to find...

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Written by

Ash Winder

How Blogs Can Help Your Business

Want to know a sure-fire way of helping your website’s chance of ranking? Publish high-quality, regular blogs. Read on to find out why....

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Written by

Raimy Greenland

Improve your Digital Presence Today with These Quick Wins

You’ve got a website, and the basic social media platforms. But what else can you do to build on your digital presence? Read on to...

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Written by

Raimy Greenland

How User Experience Improvements can Benefit Your PPC Performance

Find out more about how improvements to your sites user experience can benefit the performance of your PPC advertisements in our latest article....

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Written by

Raimy Greenland

How to include PPC in your digital marketing strategy

Learn about the most successful pay per click techniques, and how to implement them into your overall digital marketing strategy....

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Written by

Aaron Crewe

Display advertising and its place in PPC

How to generate new revenue streams by using digital display advertising as part of your PPC campaign....

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Written by

Aaron Crewe

How to Spring Clean Your Website

It's easy for your website CMS to become a little disorganized, we’re discussing how to give it a spring clean on the Adzooma blog today....

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Written by

Raimy Greenland

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Choosing The Right Keywords for Your Website

Read the Adzooma guide to choosing the right keywords for your website optimization....

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Written by

Raimy Greenland

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A Guide to optimizing Old Content

Find out why you should and how to go about optimizing old content on your website with our handy guide....

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Written by

Raimy Greenland

3 Tips For Effective Responsive Search Ads

From 1st July for Google, and 29th August for Microsoft, Responsive Search Ads (RSAs) will be the only ad type available. Here are 3 tips...

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Written by

Adzooma

Protect your account with Microsoft’s multi-factor authentication

Microsoft is rolling out their multi-factor authentication, find out here what this means for advertisers....

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Written by

Adzooma

How To Maintain Control Of PPC Ad Messaging

Responsive Search Ads will now be the default Search ads type in 2022....

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Written by

Brooke Osmundson

Give the gift of connection with Reengage

This holiday season, join us in giving the gift of connection to thousands of older people across the UK....

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Written by

Adzooma

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