The Latest

    • Microsoft
    • PPC

    September 9, 2025

    From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

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    5 MIN

    • Microsoft
    • PPC
    • Product updates

    September 1, 2025

    Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

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    5 MIN

    • Google
    • Microsoft
    • PMAX
    • PPC

    August 21, 2025

    Performance Max Budgets & Bidding: How to Drive Growth from Day One

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    6 MIN

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A person on a laptop

Our Biggest Ever Automation Update (Updated)

Automation has never been easier, quicker and more reliable. Let your automatic assistant take care of your campaigns with Adzooma’s new rule-based automation update....
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Written by

Danielle Strouther

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5 MIN

How To Use Facebook Marketing for Small Businesses

Small business owners can benefit from having a Facebook marketing strategy. Our guide shows you how to create one....
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Written by

Jaye Bonser

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9 MIN

programmatic advertising

How Does Programmatic Advertising Work?

Programmatic advertising is a way to buy and sell online advertising using automation. We looked at what that entails and how to get involved....
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Written by

Rob Wass

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8 MIN

A Guide to SEO for Law Firms

A Guide to SEO for Law Firms

Attract potential clients for your law firm with an optimised site. Our guide will show you how to do that with SEO and a few...
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Written by

Ricki Gogna

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11 MIN

Bounce Rate by Joshua Mormann from the Noun Project

What is a Good Bounce Rate?

The concept of a “good” bounce rate involves different variables and measurements. Our guide will demonstrate what those are and how to achieve success....
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Written by

Luke Davis

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10 MIN

Google Removes Terms From Search Report In Blow To PPC Community

Google have long been castigated from the PPC community's circle of trust....
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Written by

Tom Mortimer

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3 MIN

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A Guide To AI in Advertising

Artificial intelligence plays a significant role in online advertising. In this guide, we discuss how machine learning and AI is used in the industry....
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Written by

Thomas Hampson

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8 MIN

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A Guide to Content Marketing for Luxury Brands

In this guide, we look at how the elements you need to build a content marketing strategy for your luxury brand....
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Written by

Jess Kirkbride

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8 MIN

Microsoft Ads vs. Google Ads: What’s Different About The Shutterstock Partnership?

Google Ads have been partnered with Shutterstock for 4 years before Microsoft Advertising made their announcement. So, what’s different between the two partnerships?...
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Written by

Danielle Strouther

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3 MIN

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The Future of PPC Advertising is in Automation

The world of PPC advertising is everchanging. But its future lies in automation and Adzooma is at hand to show you how in this helpful...
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Written by

Danielle Strouther

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30 MIN

A microphone in a recording studio

Now Is The Time For Marketers To Embrace Audio Content

Audio content, such as podcasts and audiobooks, is perfect for marketers to get into. Our guide explains why....
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Written by

Amber Dawson

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9 MIN

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How To Choose A Digital Agency

In this guide, we looked at the criteria and questions you should ask to find the right digital agency for your business....
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Written by

Chris Wilkins

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8 MIN

Using AI to Boost Productivity in the Workplace

Using AI to Boost Productivity in the Workplace

Use of artificial intelligence (AI) in the workplace is rapidly growing. Here's how it can help productivity....
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Written by

Adzooma

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10 MIN

DuckDuckGo search screen

Why DuckDuckGo’s Aggressiveness Is Good For Microsoft Advertisers

With Google's search market dominance, DuckDuckGo's aggressive marketing is proving successful, especially for Microsoft advertisers. Here's why....
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Written by

Amber Dawson

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6 MIN

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How To Succeed With More Specific Facebook Lookalike Audiences

Master the art of Facebook Lookalike Audiences and how to make them super specific with our helpful guide....
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Written by

Amber Dawson

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8 MIN

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