The Latest

    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

    • Microsoft
    • PPC

    September 29, 2025

    The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

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    5 MIN

    • Microsoft
    • PPC

    September 9, 2025

    From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

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    5 MIN

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DuckDuckGo search screen

Why DuckDuckGo’s Aggressiveness Is Good For Microsoft Advertisers

With Google's search market dominance, DuckDuckGo's aggressive marketing is proving successful, especially for Microsoft advertisers. Here's why....
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Written by

Amber Dawson

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6 MIN

Two figures pinning up letters spelling Facebook onto a corkboard

How To Succeed With More Specific Facebook Lookalike Audiences

Master the art of Facebook Lookalike Audiences and how to make them super specific with our helpful guide....
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Written by

Amber Dawson

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8 MIN

Product Update: Connect Your Google Analytics Account For Better Insights

With Adzooma Management, you can now link your Google Analytics account and use the data to get the most out of your campaigns....
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Written by

Amber Dawson

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5 MIN

Sophie Logan

‘Microsoft Ads Is My Go-To Platform’: An Interview with Sophie Logan

We asked PPC Manager Sophie Logan why Microsoft Advertising is her go-to platform. This is what she said....
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Written by

Danielle Strouther

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7 MIN

Workmen building a roof

6 Common Problems That Digital Agencies Can Fix

Digital agencies offer a variety of services that can help your business. We looked at 6 of the most common issues that businesses face and...
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Written by

Jess Kirkbride

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15 MIN

An audience at an event

Top 10 Digital Marketing Events Around the World

Read our ultimate list of global digital marketing conferences you can attend both virtually and in-person....
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Written by

Jaye Bonser

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8 MIN

Bing Looks Set To Become "Microsoft Bing" In New Test

Bing Looks Set To Become “Microsoft Bing” In New Test

Microsoft appears to be testing a Bing rebrand using the name "Microsoft Bing". We investigated and explained why we'll be using that name from now...
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Written by

Amber Dawson

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2 MIN

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How to Optimise Your Site with Google Analytics Data

Optimising your landing pages based on Google Analytics data is important. But what about optimising your Google Analytics account. Our guide shows you how....
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Written by

Will Haswell

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8 MIN

Social Media Marketing

A Guide To Social Media Marketing for Small Business

In this guide, we look at the ways small businesses can thrive on social media with a carefully planned social media marketing strategy....
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Written by

James Rooney

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11 MIN

A person giving a pitch

How to Create the Perfect Agency Pitch Deck

As an agency, the pitch is one of the most important ways to win clients. Our guide shows you how to craft the perfect pitch...
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Written by

Rob Wass

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8 MIN

A funnel-shaped staircase

How to Optimise Your Conversion Funnel

Improve your conversion funnel with our how-to guide, showing you how to fine-tune your funnels for maximum conversion rates....
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Written by

Ricki Gogna

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9 MIN

On-Page & Off-Page SEO

How to Optimise On-Page & Off-Page SEO

This guide will demonstrate how on-page and off-page optimisation will boost traffic and sales....
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Written by

Luke Davis

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15 MIN

How To Get Set Up on Microsoft Ads

Our guide will show you how to get started with Microsoft Ads, from importing your Google Ads account to starting a campaign from scratch....
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Written by

Amber Dawson

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9 MIN

Woman with an umbrella

Success Stories Of Brands Using Digital Agencies

We looked at 5 major brands who outsourced to digital marketing agencies and achieved success....
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Written by

Jess Kirkbride

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8 MIN

Which Is Best: In-House or Agency?

Which Is Best: In-House or Agency?

In-house and agency marketing come with their own pros and cons. In this article, we weighed them up to help you make the right decision....
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Written by

Rob Wass

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10 MIN

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