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The Latest

- Black Friday
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- Q4
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Are Your Peak-Season Ad Tests Actually Working?

8 MIN
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- Google
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7 MIN
- Paid
- ROAS
October 21, 2026

How to Scale Paid Media Without Losing Performance

7 MIN

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August 20, 2020

Using AI to Boost Productivity in the Workplace

Use of artificial intelligence (AI) in the workplace is rapidly growing. Here's how it can help productivity....

Written by

Adzooma

10 MIN

Microsoft

August 19, 2020

Why DuckDuckGo’s Aggressiveness Is Good For Microsoft Advertisers

With Google's search market dominance, DuckDuckGo's aggressive marketing is proving successful, especially for Microsoft advertisers. Here's why....

Written by

Amber Dawson

6 MIN

Two figures pinning up letters spelling Facebook onto a corkboard

Facebook

August 17, 2020

How To Succeed With More Specific Facebook Lookalike Audiences

Master the art of Facebook Lookalike Audiences and how to make them super specific with our helpful guide....

Written by

Amber Dawson

8 MIN

Updates

August 17, 2020

Product Update: Connect Your Google Analytics Account For Better Insights

With Adzooma Management, you can now link your Google Analytics account and use the data to get the most out of your campaigns....

Written by

Amber Dawson

5 MIN

Microsoft

August 14, 2020

‘Microsoft Ads Is My Go-To Platform’: An Interview with Sophie Logan

We asked PPC Manager Sophie Logan why Microsoft Advertising is her go-to platform. This is what she said....

Written by

Danielle Strouther

7 MIN

Marketplace

August 13, 2020

6 Common Problems That Digital Agencies Can Fix

Digital agencies offer a variety of services that can help your business. We looked at 6 of the most common issues that businesses face and...

Written by

Jess Kirkbride

15 MIN

Content, PPC, SEO

August 13, 2020

Top 10 Digital Marketing Events Around the World

Read our ultimate list of global digital marketing conferences you can attend both virtually and in-person....

Written by

Jaye Bonser

8 MIN

Bing Looks Set To Become "Microsoft Bing" In New Test

Microsoft

August 12, 2020

Bing Looks Set To Become “Microsoft Bing” In New Test

Microsoft appears to be testing a Bing rebrand using the name "Microsoft Bing". We investigated and explained why we'll be using that name from now...

Written by

Amber Dawson

2 MIN

Google

August 12, 2020

How to Optimise Your Site with Google Analytics Data

Optimising your landing pages based on Google Analytics data is important. But what about optimising your Google Analytics account. Our guide shows you how....