9 MIN
- Microsoft
- PPC
October 28, 2025

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC
WRITTEN BY

Amy Gallagher
8 MIN
- Microsoft
- PPC
October 30, 2025

Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC
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Jeremy Courty
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- Microsoft
- PPC
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How to Win the Holiday PPC Season in the Age of AI
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The Latest

- Microsoft
- PPC
October 28, 2025

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

9 MIN
- Microsoft
- PPC
October 30, 2025

Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

8 MIN
- Microsoft
- PPC
October 15, 2025

How to Win the Holiday PPC Season in the Age of AI

8 MIN

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July 27, 2020

PPC Competitor Analysis Guide: How to Identify, Research and Beat Your Competition

Knowing who your competitors are in PPC is crucial. In this guide, we look at competitor analysis and how to stay ahead of the game....

Written by

Danielle Strouther

15 MIN

Marketplace

July 27, 2020

How Much Time Can You Save By Hiring An Agency?

We looked at the time and resources you could save if you hired an agency, including SEO, content, social, and PPC....

Written by

Jess Kirkbride

18 MIN

Google, PPC

July 27, 2020

A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...

Written by

David Sharpe

8 MIN

July 24, 2020

This is What Happened When We Asked AI to “Predict” The Top-Selling Toys & Tech of 2020

What happens when you use AI to create the best toys and tech of 2020? We used a GPT-2 text generator to find out....

Written by

Adzooma

8 MIN

Google, PPC

July 24, 2020

Enhanced CPC: A Google Ads Guide

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....

Written by

James Rooney

8 MIN

Google, PPC

July 23, 2020

Google Ads Simplifies Reporting For RSA Assets & Performance

The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....

Written by

Jess Kirkbride

5 MIN

Theory

July 23, 2020

Adzooma Staff Voice Their Opinions On Inequality In The Workplace

Members of staff from Adzooma discussed their thoughts about inequality in the workplace and what can be done to address it....

Written by

Adzooma

20 MIN

Google, PPC

July 23, 2020

Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....

Written by

Adzooma

8 MIN

Microsoft, Updates

July 22, 2020

What Microsoft’s New Shutterstock Partnership Means For Advertisers

Microsoft Advertising has teamed up with Shutterstock to provide high-quality images for advertisers. Here’s what the new partnership will mean for your campaigns....

Written by

Danielle Strouther

3 MIN