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Why Should Companies Use Advertising Agencies?

Why Should Companies Use Advertising Agencies?

Find out how advertising agencies work, their pros and cons, and how they can help your business grow with this handy guide....
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Written by

Rob Wass

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11 MIN

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7 Do’s and Don’ts of Effective CTAs

How do you turn visitors into leads? With a good CTA (call-to-action). We looked at 7 best practices and things to avoid....
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Written by

Luke Davis

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10 MIN

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6 Top CRM Agencies in the UK

Customer relationship management (CRM) is necessary for all businesses. Compare the 6 best CRM agencies in the UK including Delete Agency, Tangent, and The CRM...
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Written by

Chris Wilkins

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8 MIN

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How To Perfect Google Local Campaigns

Are you using location targeting for your paid ads? Our guide will show you how to create the best Local Campaigns on Google Ads....
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Written by

Jess Kirkbride

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12 MIN

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5 Questions to Ask to Improve Campaign ROI

ROI is crucial to measuring success at campaign level. Here are 5 questions you should be asking to help improve that metric....
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Written by

Margaret Kashuba

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12 MIN

Women in Tech Q&A for International Women's Day 2020

Women In Tech: Q&A From International Women’s Day 2020

We spoke to 7 outstanding women in tech for International Women's Day back in March to find out more about their opinions on the industry....
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Written by

Jaye Bonser

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15 MIN

Diversity In Tech

The Startling Lack of Diversity in Tech [Infographic]

For July, we will be casting a spotlight on the lack of diversity in tech with a series of articles on race, gender, sexuality, class,...
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Written by

Amber Dawson

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5 MIN

A Black woman holding a speech bubble over her head in a room of White people

Being Black in Digital Marketing

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...
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Written by

Luke Davis

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24 MIN

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8 Red-Hot PPC News Updates In June

Here is our round up of 8 of June's biggest news updates in the PPC industry, featuring Google, Linked, Facebook, and Instagram....
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Written by

Jess Kirkbride

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11 MIN

How To Use Google Analytics To Improve Your CRO

How To Use Google Analytics To Improve Your CRO

Google Analytics and CRO is the perfect combo for insights that can boost sales and conversions. Read our guide on how it all works....
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Written by

David Sharpe

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12 MIN

5 Tips to Improve Your Already-Winning PPC Campaigns

5 Tips to Improve Your Already-Winning PPC Campaigns

Is it possible to improve a successful PPC campaign? Try these 5 tips to grab some quick but effective wins....
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Written by

Amber Dawson

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How To Create A Better Social Media Strategy in 9 Easy Steps

Your social media presence requires a robust strategy to make it work. Read our guide on how to build a better strategy for your business....
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Written by

Matt Hogan

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10 MIN

Ad Rank

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...
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Written by

Ricki Gogna

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8 MIN

"Search Is More Important Than Ever": A Webinar with Microsoft and Adzooma

‘Search Is More Important Than Ever’: A Webinar with Microsoft & Adzooma

The webinar, hosted by Tina Aird and Will Haswell, looked at search during the COVID-19 pandemic and why it's so important for the future....
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Written by

Amber Dawson

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8 MIN

How To Create A Landing Page That Converts Better Than Your Website

Here’s how you can drive more traffic, boost your clicks, and increase conversions – with a landing page that works alongside your website....
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Written by

Jess Kirkbride

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10 MIN

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Featured Articles

New Feature Release: Budget Tracking is Live in Adzooma

Kill the Silo: Why Cross-Channel Integration Is the Key to Marketing Success in 2025

Two New AI Opportunities Now Live in Adzooma

Stay Compliant: Update Your Microsoft UET Setup Before the 5th May Deadline

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