8 MIN
- Microsoft
- PPC
October 15, 2025

How to Win the Holiday PPC Season in the Age of AI
WRITTEN BY

Craig Graham
8 MIN
- Microsoft
- PPC
October 6, 2025

AI Overviews: How They’re Changing the Game in PPC
WRITTEN BY

Amy Gallagher
5 MIN
- Microsoft
- PPC
September 29, 2025

The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales
WRITTEN BY

Amy Gallagher

The Latest

- Microsoft
- PPC
October 15, 2025

How to Win the Holiday PPC Season in the Age of AI

8 MIN
- Microsoft
- PPC
October 6, 2025

AI Overviews: How They’re Changing the Game in PPC

8 MIN
- Microsoft
- PPC
September 29, 2025

The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

5 MIN

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Updates

March 24, 2020

We Are Making Adzooma Completely Free Until 1st June 2020

We could all do with a helping hand right now. Here’s our gift to your business to help you keep strong in trying times....

Written by

Danielle Strouther

5 MIN

Branding, Facebook, Instagram

March 20, 2020

Are Social Competitions Great for Brand Awareness or Just Annoying?

Social media giveaways are fun but are they useful tools for brands – or something they should steer clear of? We asked industry professionals what...

Written by

Danielle Strouther

25 MIN

Google, PPC

March 18, 2020

Panic Searching: How COVID-19 Has Infected Keyword Searches Worldwide

The UK is stockpiling loo roll, Italy is isolated and WHO have declared COVID-19 a pandemic. Here’s the latest data on how coronavirus is affecting...

Written by

Danielle Strouther

7 MIN

Updates

March 12, 2020

Product Update: Adzooma Clients

The Adzooma platform now brings you better organisation, more value for your clients and an easier way to manage ads – all in one update....

Written by

Amber Dawson

2 MIN

Facebook, Instagram

March 11, 2020

Agony Aunt: What’s The Best Social Media Platform For Professionals?

With so many social media platforms around, which is the best for professionals? Our Agony Aunt Katherine Collins found out....

Written by

Katherine Collins

15 MIN

Facebook

March 6, 2020

44 Practical Facebook Marketing Tips For Businesses

Need inspiration for your Facebook campaign but not got the time? Try these 44 quick but effective tips to hit your business goals at scale....

Written by

Luke Davis

16 MIN

Google, PPC

March 6, 2020

10 Proven Tips For Writing Kickass Google Ads

Get your business in front of more potential customers on the SERPs by following these 10 proven Google Ads tips to kick ass!...

Written by

Phil Coleman

10 MIN

March 4, 2020

What is PPC Fraud and How Can You Spot It?

PPC fraud is a serious crime and comes in many forms. Guest writer Oli Lynch looks at how you can spot them all....

Written by

Oli Lynch

11 MIN

March 3, 2020

How To Analyse Your Campaign Performance With A Funnel Report

A funnel report can help you breakdown your costs and metrics to find areas for success and improvement. Here's how....

Written by

Luke Davis

7 MIN

Google

March 3, 2020

How To Advertise Your Business On Google

Get your business seen by customers. Increase traffic to your website. Up your conversions and sales – all by harnessing the power of Google. Here’s...

Written by

Ricki Gogna

14 MIN

Google, SEO

March 1, 2020

Google Has Started Treating No Follow Links As Hints From Today

Google's latest change to search sees the nature of nofollow links shift from "directive" to "hint" today. But how will that affect site owners?...

Written by

Luke Davis

2 MIN

CRO, Google, PPC

February 29, 2020

6 Common Google Ads Mistakes You’re Wasting Money On

Ready to make the most of your budget and ensure that you’re always getting the best from your campaigns? Make sure you’re not making any...

Written by

Danielle Strouther

9 MIN

Branding, Theory

February 28, 2020

The Psychological Impact of Marketing with Field Expert Anil Biligihan

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....

Written by

Amber Dawson

13 MIN