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    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

    • Microsoft
    • PPC

    September 29, 2025

    The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

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    5 MIN

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Get £20 When You Refer A Friend To Adzooma

Refer a friend to Adzooma and get a £20 gift card each. Everybody wins with our new referral scheme....
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Written by

Danielle Strouther

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3 MIN

5 Quick Fixes To Reignite Your Google Ads Performance

Google Ads can bring in big money for your company. But if your Google Ads aren’t performing, it can be hard to know where to...
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Written by

John Severn

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11 MIN

Grouped Opportunities: More Time Saved, More Context Gained

Product Update: Grouped Opportunities: More Time Saved, More Context Gained

We've updated the Adzooma platform so you can group your Opportunities. Here's how....
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Written by

John Severn

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2 MIN

Hot topics

Bing Webmaster Tools Has New Features & A New Design

Bing Webmaster Tools has new and enhanced features to improve UX and offer a faster and cleaner UI. Here's everything you need to know....
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Written by

Jess Kirkbride

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3 MIN

5 Successful PPC Advertising Campaign Examples

An effective PPC campaign can really boost your business's performance. Here are 5 successful examples to study yourself....
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Written by

Rob Wass

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9 MIN

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Google Ads Introduces Continuous Audience Sharing For Manager Accounts

Google Ads's new feature is now available in your manager account settings from 19th February....
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Written by

Jess Kirkbride

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2 MIN

A herd of cows

Why Marketing To The Herd Isn’t A Moot Point

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....
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Written by

Paul Bryant

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12 MIN

PPC User Permissions Are More Than A Courtesy – They’re Essential

Discover how you can scale your campaigns and manage your workload with user permissions – as well as our exciting new product update....
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Written by

Danielle Strouther

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6 MIN

Product Update: Adzooma – Working For You, Your Clients & Your Team

Scale up what your team can do with Adzooma Teams....
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Written by

John Severn

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5 MIN

6 Proven Psychological Principles That Convert Browsers Into Buyers

6 Proven Psychological Principles That Convert Browsers Into Buyers

Here’s how a bestselling book on persuasion can attract more customers, with 6 proven principles....
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Written by

Phil Coleman

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21 MIN

Someone on Google on their laptop

Has Google Ads CTR Been Affected By The Recent SERP Changes?

We analysed over 7,000 Google Ads accounts to see whether the recent SERP changes made a difference to ads CTR....
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Written by

Luke Davis

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7 MIN

What Is Search Excellence And How To Achieve It With Google Ads

What Is Search Excellence And How To Achieve It With Google Ads

If you need a playbook to help your business achieve PPC success, Google has you covered with Search Excellence....
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Written by

Odolena Kostova

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8 MIN

Google Ads Makes Change History Reports Easier To Navigate

New update to Google Ads allows advertisers to better understand how specific changes impact ad performance....
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Written by

Jess Kirkbride

I’m Not Biased, I’m Just Right – Confirmation Bias In Marketing

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....
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Written by

Jess Kirkbride

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16 MIN

How To Create Evergreen Content That Drives Traffic

Keeping your content relevant is easier said than done. That's why evergreen content can help. Here's how you can use it to increase site traffic....
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Written by

Roberto Garvin

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