8 MIN
- Microsoft
- PPC
October 21, 2025

What is Retargeting and Why is it Important in PPC?
WRITTEN BY

Amy Gallagher
8 MIN
- Microsoft
- PPC
October 28, 2025

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC
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Amy Gallagher
8 MIN
- Microsoft
- PPC
October 15, 2025

How to Win the Holiday PPC Season in the Age of AI
WRITTEN BY

Craig Graham

The Latest

- Microsoft
- PPC
October 21, 2025

What is Retargeting and Why is it Important in PPC?

8 MIN
- Microsoft
- PPC
October 28, 2025

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

8 MIN
- Microsoft
- PPC
October 15, 2025

How to Win the Holiday PPC Season in the Age of AI

8 MIN

Tags:

Google

March 3, 2020

How To Advertise Your Business On Google

Get your business seen by customers. Increase traffic to your website. Up your conversions and sales – all by harnessing the power of Google. Here’s...

Written by

Ricki Gogna

14 MIN

Google, SEO

March 1, 2020

Google Has Started Treating No Follow Links As Hints From Today

Google's latest change to search sees the nature of nofollow links shift from "directive" to "hint" today. But how will that affect site owners?...

Written by

Luke Davis

2 MIN

CRO, Google, PPC

February 29, 2020

6 Common Google Ads Mistakes You’re Wasting Money On

Ready to make the most of your budget and ensure that you’re always getting the best from your campaigns? Make sure you’re not making any...

Written by

Danielle Strouther

9 MIN

Branding, Theory

February 28, 2020

The Psychological Impact of Marketing with Field Expert Anil Biligihan

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....

Written by

Amber Dawson

13 MIN

Facebook, Instagram

February 27, 2020

An Addiction to Social Media is Sending a Generation into a Tailspin

Social media has undoubtedly brought the world together since its inception, but the true impact it's having on the human psyche is untold....

Written by

Tom Mortimer

10 MIN

Branding

February 24, 2020

How Customer Loyalty Is Built Through Creating Habits

Creating habits is how you keep your customers coming back for more. Find out how to turn habits into customer loyalty here....

Written by

Danielle Strouther

17 MIN

Updates

February 24, 2020

Get £20 When You Refer A Friend To Adzooma

Refer a friend to Adzooma and get a £20 gift card each. Everybody wins with our new referral scheme....

Written by

Danielle Strouther

3 MIN

CRO, Google, PPC

February 24, 2020

5 Quick Fixes To Reignite Your Google Ads Performance

Google Ads can bring in big money for your company. But if your Google Ads aren’t performing, it can be hard to know where to...

Written by

John Severn

11 MIN

Updates

February 20, 2020

Product Update: Grouped Opportunities: More Time Saved, More Context Gained

We've updated the Adzooma platform so you can group your Opportunities. Here's how....

Written by

John Severn

2 MIN

Microsoft, PPC

February 20, 2020

Bing Webmaster Tools Has New Features & A New Design

Bing Webmaster Tools has new and enhanced features to improve UX and offer a faster and cleaner UI. Here's everything you need to know....

Written by

Jess Kirkbride

3 MIN

Google, PPC

February 19, 2020

5 Successful PPC Advertising Campaign Examples

An effective PPC campaign can really boost your business's performance. Here are 5 successful examples to study yourself....

Written by

Rob Wass

9 MIN

Google, PPC

February 19, 2020

Google Ads Introduces Continuous Audience Sharing For Manager Accounts

Google Ads's new feature is now available in your manager account settings from 19th February....

Written by

Jess Kirkbride

2 MIN

Branding

February 19, 2020

Why Marketing To The Herd Isn’t A Moot Point

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....