10 MIN
- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)
WRITTEN BY

Amy Gallagher
7 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)
WRITTEN BY

Amy Gallagher
7 MIN
- Microsoft Advertising
- Paid
- PPC
February 2, 2026

Early 2026 PPC: What to Check in Your Paid Ads
WRITTEN BY

Amy Gallagher

The Latest

- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

10 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

7 MIN
- Microsoft Advertising
- Paid
- PPC
February 2, 2026

Early 2026 PPC: What to Check in Your Paid Ads

7 MIN

Tags:

Branding, Theory

February 28, 2020

The Psychological Impact of Marketing with Field Expert Anil Biligihan

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....

Written by

Amber Dawson

13 MIN

Facebook, Instagram

February 27, 2020

An Addiction to Social Media is Sending a Generation into a Tailspin

Social media has undoubtedly brought the world together since its inception, but the true impact it's having on the human psyche is untold....

Written by

Tom Mortimer

10 MIN

Branding

February 24, 2020

How Customer Loyalty Is Built Through Creating Habits

Creating habits is how you keep your customers coming back for more. Find out how to turn habits into customer loyalty here....

Written by

Danielle Strouther

17 MIN

Updates

February 24, 2020

Get £20 When You Refer A Friend To Adzooma

Refer a friend to Adzooma and get a £20 gift card each. Everybody wins with our new referral scheme....

Written by

Danielle Strouther

3 MIN

CRO, Google, PPC

February 24, 2020

5 Quick Fixes To Reignite Your Google Ads Performance

Google Ads can bring in big money for your company. But if your Google Ads aren’t performing, it can be hard to know where to...

Written by

John Severn

11 MIN

Updates

February 20, 2020

Product Update: Grouped Opportunities: More Time Saved, More Context Gained

We've updated the Adzooma platform so you can group your Opportunities. Here's how....

Written by

John Severn

2 MIN

Microsoft, PPC

February 20, 2020

Bing Webmaster Tools Has New Features & A New Design

Bing Webmaster Tools has new and enhanced features to improve UX and offer a faster and cleaner UI. Here's everything you need to know....

Written by

Jess Kirkbride

3 MIN

Google, PPC

February 19, 2020

5 Successful PPC Advertising Campaign Examples

An effective PPC campaign can really boost your business's performance. Here are 5 successful examples to study yourself....

Written by

Rob Wass

9 MIN

Google, PPC

February 19, 2020

Google Ads Introduces Continuous Audience Sharing For Manager Accounts

Google Ads's new feature is now available in your manager account settings from 19th February....

Written by

Jess Kirkbride

2 MIN

Branding

February 19, 2020

Why Marketing To The Herd Isn’t A Moot Point

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....