About the Author

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John Severn

I studied law and taught English to rowdy secondary school kids. Having produced content for companies big and small, I’ve found a brilliant home with Adzooma. When away from the writer’s desk, I can be found gaming, having a quiet pint or catching up with the baseball or ice hockey. If we meet, don’t ask me about books, music or film: I’ll bore you to tears.

John Severn

‘s Posts

5 Quick Fixes To Reignite Your Google Ads Performance

Google Ads can bring in big money for your company. But if your Google Ads aren’t performing, it can be hard to know where to...

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Written by

John Severn

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11 MIN

Grouped Opportunities: More Time Saved, More Context Gained

Product Update: Grouped Opportunities: More Time Saved, More Context Gained

We've updated the Adzooma platform so you can group your Opportunities. Here's how. ...

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Written by

John Severn

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2 MIN

Product Update: Adzooma – Working For You, Your Clients & Your Team

Scale up what your team can do with Adzooma Teams....

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Written by

John Severn

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5 MIN

Product Updates: A Year In Review (2019)

2019 was the busiest year yet for Adzooma as a company and a PPC platform. Here is a review of all our major product updates...

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Written by

John Severn

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23 MIN

Product Update: Adzooma Integrates Microsoft Ads

It’s time to bring Microsoft Advertising into the Adzooma platform. Here’s what it means for us – and for you....

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Written by

John Severn

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3 MIN

Product Update: Adzooma Product Tour & Explainer Videos

Product Tour is designed to be a quick rundown of our platform’s features. It shows you where everything is – and how it all works....

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Written by

John Severn

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2 MIN

Product Update: Responsive Search Ads Are Coming To Adzooma

Google’s Responsive Search Ads are a great example of how AI can be used to deliver something great for you – and your customers...

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Written by

John Severn

Product Update: Simpler Account Management Is Here

We’re pleased to announce two new features that are especially useful when you’re managing multiple accounts and the implementation of responsive search ads....

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Written by

John Severn

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1 MIN

PPC Management Services: 5 Reasons You Need One Now

Where you use technology is one of the biggest decisions you have to make in modern life....

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Written by

John Severn

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9 MIN

How To Create Facebook Ads Campaigns

When you’re getting started, Facebook Ads can feel overwhelming. But when everything is broken down into small chunks, it’s much easier than you think for...

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Written by

John Severn

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16 MIN

How Chatbots Can Improve Your Online Advertising

Chatbots are changing the way consumers interact with online advertising. This article discusses past mistakes with chatbot technology and explains how to get things right....

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Written by

John Severn

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12 MIN

Product Update: Two Huge New Time Saving Features

Two huge new features including single-click campaign management and adding new Google Ads accounts in seconds. Quickly and easily manage any account using Adzooma....

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Written by

John Severn

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3 MIN

Product Update: Custom Logo Reports & Opportunity Engine Improvements

Read this to learn more about Adzooma’s latest product update. It covers custom logo reports and improvements to the Opportunity Engine. ...

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Written by

John Severn

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4 MIN

Product Update: Automation Is Coming For Early Access Programme Users

Introducing Automation - a brand new feature is now live. Define your own set of rules to be automatically triggered by the Adzooma platform. ...

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Written by

John Severn

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3 MIN

Product Update: Opportunities – Who Doesn’t Like a Good Queue?

Explore our new interface option, new opportunities queue, and find out how to join the Adzooma Early Access Programme....

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Written by

John Severn

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5 MIN

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