The Latest

    • Microsoft
    • PPC

    October 21, 2025

    What is Retargeting and Why is it Important in PPC?

    post

    8 MIN

    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

    post

    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

    post

    8 MIN

Tags:
All
Ads
Affiliate
AI
Amazon
Branding
Budget management
Content
Copywriting
CRO
cross-channel
Design
6 Proven Psychological Principles That Convert Browsers Into Buyers

6 Proven Psychological Principles That Convert Browsers Into Buyers

Here’s how a bestselling book on persuasion can attract more customers, with 6 proven principles....
image_prson

Written by

Phil Coleman

icon_img

21 MIN

Someone on Google on their laptop

Has Google Ads CTR Been Affected By The Recent SERP Changes?

We analysed over 7,000 Google Ads accounts to see whether the recent SERP changes made a difference to ads CTR....
image_prson

Written by

Luke Davis

icon_img

7 MIN

What Is Search Excellence And How To Achieve It With Google Ads

What Is Search Excellence And How To Achieve It With Google Ads

If you need a playbook to help your business achieve PPC success, Google has you covered with Search Excellence....
image_prson

Written by

Odolena Kostova

icon_img

8 MIN

Google Ads Makes Change History Reports Easier To Navigate

New update to Google Ads allows advertisers to better understand how specific changes impact ad performance....
image_prson

Written by

Jess Kirkbride

I’m Not Biased, I’m Just Right – Confirmation Bias In Marketing

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....
image_prson

Written by

Jess Kirkbride

icon_img

16 MIN

How To Create Evergreen Content That Drives Traffic

Keeping your content relevant is easier said than done. That's why evergreen content can help. Here's how you can use it to increase site traffic....
image_prson

Written by

Roberto Garvin

16 Free Digital Marketing Resources (PDFs)

Need some help getting to grips with digital marketing? We've created 16 PDFs for you to get started....
image_prson

Written by

Danielle Strouther

icon_img

12 MIN

The Ultimate Guide To Psychological Pricing

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....
image_prson

Written by

Luke Davis

icon_img

19 MIN

Find Your Most Profitable Ads With Cross-Channel Reporting

With Adzooma's cross-channel reporting, you can find which campaigns are bringing in the most profit and use the data to improve your overall account performance....
image_prson

Written by

Jess Kirkbride

icon_img

5 MIN

Google Expands Shopping Ads To Gmail, Discover And YouTube

Google Ads is now notifying advertisers that they're expanding Shopping campaigns to reach Gmail, Discover, and YouTube users....
image_prson

Written by

Jess Kirkbride

icon_img

2 MIN

Adzooma Co-Founders Reveal How FB Partnership Has Built One-Stop Advertising Platform

Adzooma co-founders Rob Wass and David Sharpe flew to Facebook’s Dublin HQ to talk about our partnership, AI, & the future of Facebook & Adzooma....
image_prson

Written by

Danielle Strouther

icon_img

9 MIN

Why Local Services Ads Are Great For Small Businesses

Plumbers and electricians rejoice! Local Services Ads from Google can help you connect with customers looking for services in your area....
image_prson

Written by

Ryan Gould

icon_img

9 MIN

5 Questions To Ask When Choosing a PPC Optimisation Tool

Save time and improve your PPC campaigns with an optimisation tool. Here’s everything you need to know when choosing the right one....
image_prson

Written by

Danielle Strouther

icon_img

13 MIN

Google Chrome To Block And Remove Annoying Ads

The roll out of removing ads from Google Chrome is expected on 5th August....
image_prson

Written by

Jess Kirkbride

icon_img

3 MIN

Psychology and The Unconscious Mind

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....
image_prson

Written by

Jess Kirkbride

icon_img

17 MIN

1 … 34 35 36 37 38 … 44