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    • Microsoft
    • PPC

    September 9, 2025

    From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

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    5 MIN

    • Microsoft
    • PPC
    • Product updates

    September 1, 2025

    Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

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    5 MIN

    • Google
    • Microsoft
    • PMAX
    • PPC

    August 21, 2025

    Performance Max Budgets & Bidding: How to Drive Growth from Day One

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    6 MIN

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PPC Budget Feature image

8 Ways to Turn Abandoned Carts into Sales

Shopping cart abandonment is one of the most crucial problems for online businesses to overcome. Discover eight strategies to recover these lost sales....
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Written by

Ash Winder

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5 MIN

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How to Increase the Domain Authority of Your Website

Learn how to improve your website's domain authority and increase search engine rankings with actionable tips and solutions from the experts at Adzooma....
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Written by

Daisy Lewis

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4 MIN

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Last-Click Attribution: Why You’re Leaving Money On The Table

Discover how last-click attribution impacts your marketing ROI. Learn how to optimise your attribution model and generate more revenue at Adzooma....
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Written by

Daisy Lewis

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What Role Can Public Relations Play for Me and My Business?

Explore the significant role of PR in small businesses, effective tips for building media relationships, and the importance of crisis management in PR....
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Written by

Aaron Crewe

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How to Get More Reviews and Testimonials Through Your Social Media

Learn how to leverage social media to boost your business's online reputation and get more positive reviews and testimonials here....
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Written by

Daisy Lewis

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4 MIN

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The Evolution of Email Marketing

Uncover the latest strategies and tools to optimise your email campaigns by exploring the evolution of this valuable tool here at Adzooma....
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Written by

Daisy Lewis

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6 MIN

Content Strategy Feature

What is a Content Marketing Strategy?

Discover what a content marketing strategy is, how to create one that works, and the critical role of SEO. Get tips for creating engaging, high-quality...
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Written by

Aaron Crewe

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4 MIN

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July 2023 | Adzooma Updates Summary

Top strategies to maximise your digital marketing this summer....
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Written by

Adzooma

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Converting Customers on a Sold-Out Product Page

Sold-out products on an e-commerce site can be frustrating, but they're a golden opportunity to boost customer engagement. Find out more on our blog....
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Written by

Ash Winder

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3 MIN

Customer Retention feature image

How to Improve Customer Retention

Attracting and retaining customers is equally important. Read our blog to discover how to improve customer retention....
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Written by

Ash Winder

mobile marketing feature image

Why Utilise Mobile Marketing in Business?

Discover the power of mobile marketing for small businesses in the UK. Get tips, leverage SMS & WhatsApp, and drive engagement. How? Read now!...
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Written by

Aaron Crewe

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3 MIN

Video Marketing Feature Image

How to Generate and Use Video Marketing

Looking to boost your business with targeted video marketing? Discover how to create engaging content, reach the right audience, and increase conversions....
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Written by

Aaron Crewe

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3 MIN

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Desktop Vs Mobile Browsing: What Do Digital Marketing Managers Need To Know?

Discover the difference between desktop and mobile browsing regarding design, load speed, SEO, and much more in the latest blog from Adzooma....
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Written by

Daisy Lewis

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4 MIN

SEO Feature image

7 Steps To A Powerful Onsite SEO Strategy

Learn how to optimise your website for SEO with our top 7 tips straight from our experts here at Adzooma....
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Written by

Daisy Lewis

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The Importance of Ethical Marketing

In a nutshell, ethical marketing is about communicating openly and honestly with your audience. Learn more about the importance of ethics in marketing....
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Written by

Ash Winder

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