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    August 18, 2026

    ROAS vs Profit: Are You Optimising the Right Metric?

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    7 MIN

    • Paid
    • PPC

    August 10, 2026

    How to Generate More Leads Before Q4 (Without Increasing Your Budget)

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    6 MIN

    • Paid
    • PPC

    July 21, 2026

    5 Places to Look If Paid Leads Suddenly Drop

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    6 MIN

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How To Make Automated Changes With Google Ads Scripts

Manual work over multiple accounts is a thing of the past with Google Ads scripts. Here's our guide to making automated changes....

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Written by

Luke Davis

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7 MIN

How To Create A Customer List For Customer Match In Google Ads

In this article, you will learn how to create customer lists in Google Ads and start targeting the right people in your campaigns with Customer...

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Written by

Luke Davis

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3 MIN

Why You Should Ditch Content Creation Tools

Content creation tools are all the rage but are they worth it?...

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Written by

Amber Dawson

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11 MIN

How To Get The Most Out of PPC For Small Businesses

Hate it or love it, pay per click marketing is one of the fastest and most popular ways to drive relevant traffic to your business...

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Written by

Sam Carr

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14 MIN

Product Update: Adzooma Product Tour & Explainer Videos

Product Tour is designed to be a quick rundown of our platform’s features. It shows you where everything is – and how it all works....

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Written by

John Severn

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2 MIN

Google Ads Gets Rid Of Average Position

As of today, the average position metric will no longer be available on the Google Ads platform....

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Written by

Jess Kirkbride

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4 MIN

Product Update: Responsive Search Ads Are Coming To Adzooma

Google’s Responsive Search Ads are a great example of how AI can be used to deliver something great for you – and your customers...

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Written by

John Severn

How Effective Are Responsive Search Ads?

While responsive search ads (RSAs) are still in beta, they’ve shown promise on the Google Search Network. But just how well are they performing?...

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Written by

Luke Davis

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9 MIN

Here’s What We Learnt From BrightonSEO in September

Twice a year, Brighton hosts BrightonSEO. Our marketing team visited the seaside resort and wrote about what we learnt from the conference....

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Written by

Amber Dawson

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7 MIN

How Machine Learning Can Fuel Quality Content Creation

Are machines good enough to write your content yet? Here’s what we discovered about the quality of machine learning in content creation....

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Written by

Danielle Strouther

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17 MIN

What are Google Ads Keyword Match Types?

Learn how to correctly use Google Ads keyword match types and improve your conversions, traffic and how your budget is spent....

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Written by

Amber Dawson

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10 MIN

Product Update: Simpler Account Management Is Here

We’re pleased to announce two new features that are especially useful when you’re managing multiple accounts and the implementation of responsive search ads....

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Written by

John Severn

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1 MIN

What is PPC Software & How Can It Help Your Small Business in 2020?

PPC software can transform your business in no time. Read on and discover how you can boost your campaign results....

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Written by

Jess Kirkbride

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10 MIN

Social Media Marketing Agencies: Are They Dead in 2021?

There are plenty of social media agencies to choose from, but are they the right option for your business?...

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Written by

Amber Dawson

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8 MIN

PPC Management Services: 5 Reasons You Need One Now

Where you use technology is one of the biggest decisions you have to make in modern life....

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Written by

John Severn

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9 MIN

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