7 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)
WRITTEN BY

Amy Gallagher
7 MIN
- Microsoft Advertising
- Paid
- PPC
February 2, 2026

Early 2026 PPC: What to Check in Your Paid Ads
WRITTEN BY

Amy Gallagher
9 MIN
- Microsoft Advertising
- Paid
- PPC
January 26, 2026

Why Paid Ad Campaigns Stall (Even When Everything Looks Fine)
WRITTEN BY

Amy Gallagher

The Latest

- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

7 MIN
- Microsoft Advertising
- Paid
- PPC
February 2, 2026

Early 2026 PPC: What to Check in Your Paid Ads

7 MIN
- Microsoft Advertising
- Paid
- PPC
January 26, 2026

Why Paid Ad Campaigns Stall (Even When Everything Looks Fine)

9 MIN

Tags:

Facebook, PPC

July 26, 2019

How To Create Facebook Ads Campaigns

When you’re getting started, Facebook Ads can feel overwhelming. But when everything is broken down into small chunks, it’s much easier than you think for...

Written by

John Severn

16 MIN

Google, PPC

July 26, 2019

Agony Aunt: How Much Does It Cost To Run Google Ads?

We untangle one of the most annoyingly complex questions: how much is advertising on Google going to cost me?...

Written by

Katherine Collins

13 MIN

CRO, Google, PPC

July 22, 2019

How To Reach Your Goals Faster With Google’s Campaign-Level Conversions

Google recently unveiled a new smart bidding strategy to help businesses reach their goals faster. Here’s how it works and why you should be using...

Written by

Danielle Strouther

7 MIN

Updates

July 22, 2019

Adzooma Has Been Hunted by Product Hunt. Join Us!

We’re excited to announce the Adzooma product has been hunted on Product Hunt. Head over there now to get your questions answered and tell us...

Written by

Adzooma

4 MIN

Google, SEO

July 18, 2019

Agony Aunt: How Do I Explain SEO To My Grandparents?

Be prepared for all family gatherings with our advice on how to explain your SEO job to people who know nothing about the internet....

Written by

Katherine Collins

9 MIN

Updates

July 16, 2019

We’ve Been Shortlisted For The UK Digital Growth Awards!

We’re honoured to have been shortlisted for the Innovation Award and Best Tracking Technology Award for the 2019 UK Digital Growth Awards! Read on to...

Written by

Adzooma

4 MIN

Updates, Video

July 11, 2019

Nottingham Digital Summit 2019: The Highlights Reel

Nottingham Digital Summit, the Midland's biggest digital marketing event has been and gone. Here are our highlights so you can see exactly what you missed....

Written by

Adzooma

17 MIN

Google, PPC, Video

July 3, 2019

Behind The Scenes Of Our New Google Video

We’ve been lucky enough to have Google around our offices for a brand new video. Discover what went on behind the camera with our sneaky...

Written by

Danielle Strouther

8 MIN

Google, PPC

June 27, 2019

Here’s What You Might Have Missed At SearchLeeds 2019

We recently headed north for Search Marketing’s biggest event: SearchLeeds. Didn’t get a chance to go? Here’s all the latest news and insights you need...

Written by

Danielle Strouther

12 MIN

Google, Instagram, PPC

June 21, 2019

Google Ads & Instagram’s New Changes: Everything You Need To Know

Google Ads removes two bidding strategies and adds the ability to order food directly on mobile. Instagram expands its shopping tool to include a checkout....

Written by

Danielle Strouther

9 MIN

Facebook, PPC

June 6, 2019

4 Tips For Creating Facebook Ads That Work

Get noticed by users that are active, engaged and ready to interact with your brand. Here our top tips to creating winning adverts for Facebook…...

Written by

Danielle Strouther

10 MIN

Facebook, Google, PPC, SEO

May 30, 2019

Digital Advertising Through The Years (Infographic)

With digital advertising now the most popular way to advertise a business, our infographic looks at how it became successful by charting its fascinating history....

Written by

Phil Coleman

1 MIN

Google, PPC

May 26, 2019

10 Things We Learnt From Google Marketing Live 2019

Google Marketing Live unveiled a host of new features coming to Google Ads in the coming months. Exciting times for advertisers!...

Written by

Rob Wass

7 MIN

May 24, 2019

The Importance of Customer Longevity & Loyalty

Customer longevity doesn’t just increase your sales. It’s a fantastic opportunity to grow your business, increase your ROI and boost your profits. Read on to...

Written by

Danielle Strouther

8 MIN