The Latest

    • Microsoft
    • PPC

    November 10, 2025

    Why Impression Based Remarketing Will Redefine Paid Ads

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    9 MIN

    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    9 MIN

    • Microsoft
    • PPC

    October 30, 2025

    Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

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    8 MIN

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Google Ads & Instagram’s New Changes: Everything You Need To Know

Google Ads removes two bidding strategies and adds the ability to order food directly on mobile. Instagram expands its shopping tool to include a checkout....

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Written by

Danielle Strouther

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9 MIN

4 Tips For Creating Facebook Ads That Work

Get noticed by users that are active, engaged and ready to interact with your brand. Here our top tips to creating winning adverts for Facebook…...

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Written by

Danielle Strouther

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10 MIN

Digital Advertising Through The Years (Infographic)

With digital advertising now the most popular way to advertise a business, our infographic looks at how it became successful by charting its fascinating history....

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Written by

Phil Coleman

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1 MIN

10 Things We Learnt From Google Marketing Live 2019

Google Marketing Live unveiled a host of new features coming to Google Ads in the coming months. Exciting times for advertisers!...

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Written by

Rob Wass

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7 MIN

The Importance of Customer Longevity & Loyalty

Customer longevity doesn’t just increase your sales. It’s a fantastic opportunity to grow your business, increase your ROI and boost your profits. Read on to...

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Written by

Danielle Strouther

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8 MIN

Product Update: Optimise Your Google Ads Faster Than Ever With Automation

Our time-saving automation feature is now live for everyone. See how it can give you more control of your Google Ads and better optimise your...

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Written by

Amber Dawson

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3 MIN

How To Write Copy That Will Attract Your Potential Customers

Attract new customers and increase your profits by mastering the art of persuasive writing. All you need are these 6 steps....

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Written by

Jess Kirkbride

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14 MIN

How Chatbots Can Improve Your Online Advertising

Chatbots are changing the way consumers interact with online advertising. This article discusses past mistakes with chatbot technology and explains how to get things right....

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Written by

John Severn

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12 MIN

Q&A with Richard Gregory, Co-Founder of SAScon

From exciting plans for Adzooma to must-read books and podcasts, we delve deeper into the life of a digital marketing entrepreneur......

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Written by

Jess Kirkbride

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7 MIN

Everything You Missed Out On At The B2B Marketing Expo

Missed out on your chance to let our experts solve your advertising problems at the B2B marketing expo? Don’t worry - here’s everything you need...

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Written by

Danielle Strouther

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6 MIN

Product Update: Two Huge New Time Saving Features

Two huge new features including single-click campaign management and adding new Google Ads accounts in seconds. Quickly and easily manage any account using Adzooma....

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Written by

John Severn

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3 MIN

Product Update: Custom Logo Reports & Opportunity Engine Improvements

Read this to learn more about Adzooma’s latest product update. It covers custom logo reports and improvements to the Opportunity Engine....

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Written by

John Severn

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4 MIN

Adzooma Are Proud To Sponsor Sports Teams In The Local Community

We’re pleased to announce our sponsorship of one of our local Nottinghamshire ladies football clubs and a Derbyshire Rugby Football Club....

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Written by

Danielle Strouther

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5 MIN

Why Herd Marketing Can Hurt Your Business

Just because everyone else is doing something, doesn’t mean it’s right. Make it easy for people to choose you by standing out from the herd....

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Written by

Amber Dawson

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10 MIN

How To Create Customer Personas & Boost Your Sales

Customer personas are key for creating ultra-targeted marketing campaigns that will appeal to your actual customers. Read on to discover exactly what they are and...

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Written by

Danielle Strouther

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10 MIN

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