Microsoft Ads vs Google Ads: Measuring Conversions, Clicks & Cost

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...
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Written by

Tom Mortimer

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10 MIN

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Claim $125 in Microsoft Search Advertising Spend with Our New Offer

Get $125 of search advertising spend on Microsoft Advertising when you sign up with $25. This exclusive deal is only available for new customers, read...
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Written by

Danielle Strouther

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5 MIN

How To Apply A Custom Automation Rule In Adzooma

Adzooma’s new automation feature is the most intelligent and advanced system on the market, and it’s easier to use than you might think. Learn how...
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Written by

Danielle Strouther

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15 MIN

And/Or Automations Have Arrived At Adzooma!

Create automation rules for your campaigns using And/Or conditions, so your accounts are protected and optimised no matter the situation. Like the entire Adzooma platform,...
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Written by

Danielle Strouther

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5 MIN

Microsoft and LinkedIn

How To Target LinkedIn Users Through Microsoft Ads

Get the best return on your investment by targeting LinkedIn users through Microsoft Advertising. Here’s how to use the new feature....
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Written by

Jess Kirkbride

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10 MIN

Book Your Place on Microsoft’s Talk on Inclusive Marketing at B2B’s Virtual Expo 2020

Join Microsoft's Sophie Sarin as she discusses the company's view on diversity and inclusion in marketing....
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Written by

Jess Kirkbride

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5 MIN

5 of the Best Industries to Advertise on Microsoft Ads

In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....
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Written by

Paul Watson

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18 MIN

microsoft building

8 Ways Microsoft Are Striding Ahead Of Google

Microsoft are making strides and giving Google some major competition. Here are 8 examples of the company's progress....
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Written by

Amber Dawson

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8 MIN

Google and Bing logos

Bing vs. Google: A Comparison

How does Bing search compare to Google search? We investigated their histories, differences and similarities....
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Written by

Sophie Logan

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11 MIN

A Guide to Microsoft Ads Remarketing

Read our guide on remarketing within the Microsoft Ads platform and how you can convert previous site visitors into paying customers....
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Written by

Sophie Logan

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8 MIN

A Guide To PPC Remarketing

PPC remarketing helps advertisers re-engage with interested people. Here’s how to use it to turn those people into customers....
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Written by

Will Haswell

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8 MIN

Microsoft Ads vs. Google Ads: What’s Different About The Shutterstock Partnership?

Google Ads have been partnered with Shutterstock for 4 years before Microsoft Advertising made their announcement. So, what’s different between the two partnerships?...
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Written by

Danielle Strouther

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3 MIN

DuckDuckGo search screen

Why DuckDuckGo’s Aggressiveness Is Good For Microsoft Advertisers

With Google's search market dominance, DuckDuckGo's aggressive marketing is proving successful, especially for Microsoft advertisers. Here's why....
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Written by

Amber Dawson

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6 MIN

Sophie Logan

‘Microsoft Ads Is My Go-To Platform’: An Interview with Sophie Logan

We asked PPC Manager Sophie Logan why Microsoft Advertising is her go-to platform. This is what she said....
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Written by

Danielle Strouther

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7 MIN

Bing Looks Set To Become "Microsoft Bing" In New Test

Bing Looks Set To Become “Microsoft Bing” In New Test

Microsoft appears to be testing a Bing rebrand using the name "Microsoft Bing". We investigated and explained why we'll be using that name from now...
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Written by

Amber Dawson

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2 MIN

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