Retargeting PPC

What is Retargeting and Why is it Important in PPC?

Ready to make your holiday ads work harder? Learn how retargeting helps you reach ready-to-buy shoppers and boost PPC ROI this season....
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Written by

Amy Gallagher

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8 MIN

Craig Hiatt Win PPC in AI Era

How to Win the Holiday PPC Season in the Age of AI

AI is changing the game for PPC, and it's especially evident during holiday peak retail season. Craig Graham shares his insight on how PPCers can...
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Written by

Craig Graham

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8 MIN

AI overviews PPC

AI Overviews: How They’re Changing the Game in PPC

Google’s AI Overviews are reshaping PPC. Here’s what’s changing, why it matters, and how agencies and freelancers can adapt to stay ahead....
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Written by

Amy Gallagher

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8 MIN

Microsoft Ads for Holiday Season

The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

Q4 is the busiest and most profitable time of year for retailers, and the pressure is on for PPCers to deliver. In our recent webinar,...
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Written by

Amy Gallagher

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5 MIN

Native Ads

From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

You can run but you can't hide – the holiday season is just around the corner, which is a critical time for e-commerce brands. We...
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Written by

Amy Gallagher

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5 MIN

Microsoft Opportunities for Retail

Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

Adzooma has launched two brand-new opportunities for Microsoft Ads users – just in time for the upcoming holiday shopping season....
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Written by

Amy Gallagher

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5 MIN

Performance Max Budgets

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....
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Written by

Amy Gallagher

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6 MIN

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....
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Written by

Amy Gallagher

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6 MIN

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

Drowning in spreadsheets trying to manage your PPC budgets? There's another way - come over to the SaaS side....
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Written by

Amy Gallagher

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8 MIN

5 Expert Tips to Cure Your PPC Budget Headaches 

Losing sleep over PPC budgets? Managing paid media spend can be a nightmare - read on and let the experts put your mind at ease....
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Written by

Amy Gallagher

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4 MIN

New Feature Release: Budget Tracking is Live in Adzooma

Our latest new feature has just dropped: a powerful new Budget Tracking feature, now live in your Adzooma dashboard!...
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Written by

Amy Gallagher

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4 MIN

The Average Cost of UK Marketing Agencies

Thinking of hiring a marketing agency but not sure about how much it will cost you? Look no further. We’ve got the latest data showing...
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Written by

Danielle Strouther

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10 MIN

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Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...
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Written by

Adzooma

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How to Create a PPC Strategy That Converts

While PPC can be simple to execute, it does take some planning & preparation. Discover expert tips on how to put together a successful PPC...
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Written by

Ash Winder

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What are the best PPC platforms for your business?

In this article, we take a look at the best PPC platforms for your business to help you decide where to focus your marketing efforts....
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Written by

Ash Winder

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5 MIN