How Phonetic Digital Streamlined Paid Media Management with Adzooma
Company Overview
Phonetic Digital is a Sunderland-based digital agency specialising in technical development and paid media marketing. Founded in 2024, the agency focuses on systems integration, API development, and delivering results-driven campaigns. As a B Corp certified business and Google Partner, Phonetic Digital combines sustainability with technical expertise to help clients grow.
The team is small but highly skilled, with two developers, a content and social media specialist, and a marketing lead managing paid media campaigns.
“Adzooma has given us the confidence to manage more accounts and expand into new platforms without needing to hire extra staff.”
Steven Parker
Director – Phonetic Digital
The Challenge
Before adopting Adzooma, Phonetic Digital’s paid media processes were still in their early stages and lacked centralisation. The team struggled to maintain a clear overview of campaigns across multiple platforms, which made monitoring and optimisation time-consuming and inefficient. With a small team managing an increasing number of client accounts, time constraints became a major challenge, making it difficult to maintain high standards while exploring new opportunities.
Additionally, accessing reliable support from platforms like Google and Meta was often slow, inconsistent, or overly focused on sales, leaving the team without the guidance they needed to make informed decisions. Phonetic Digital needed a solution that would streamline campaign management, increase efficiency, and provide expert support without the need to hire additional staff.
The Solution
Phonetic Digital implemented Adzooma, taking advantage of both the platform’s intuitive software and its human support features. The centralised dashboard provided a clear overview of all client accounts, allowing the team to monitor performance and identify priority areas for optimisation. Weekly emails with actionable recommendations helped highlight opportunities that may have been overlooked, such as enabling ad extensions or adjusting budgets. The onboarding process was smooth and straightforward, with a user-friendly interface that mirrored familiar Google Ads elements, allowing quick adoption.
Phonetic Digital also decided to join the ClickTech Partner Programme, which provides elite support and guidance from our dedicated Customer Support Team. This human element was key to Phonetic Digital’s satisfaction with Adzooma and beyond. It also gave the agency the confidence to explore new advertising channels, including Microsoft Ads and potentially TikTok, while maintaining expertise across multiple platforms.
The Results
Adzooma enabled Phonetic Digital to achieve the efficiency they were looking for, giving the team a clear and centralised view of all campaigns. This allowed them to confidently take on more clients, explore new advertising channels, and maintain high standards even with a small team. By reducing the risk of overlooked tasks and providing proactive guidance, Adzooma helped the team focus on strategy and client growth rather than getting bogged down in day-to-day campaign management.
Adzooma has helped Phonetic Digital:
Increase efficiency
The company manages all of their client accounts from Adzooma, saving time and reducing stress.
Scale operations without extra hires
They’ve been able to take on more clients and campaigns confidently, knowing the system supports them.
Offer broader services
Phonetic Digital has expanded into Microsoft Ads alongside Google Ads, helping clients reach audiences they previously couldn’t.
Maintain high standards
Adzooma ensures that campaigns are optimised and on track even during busy periods, ensuring clients always get the best results.
Adzooma has significantly improved Phonetic Digital’s ability to manage paid media accounts, prepare client pitches, and deliver results with confidence.
“With a single dashboard and proactive recommendations, managing multiple campaigns has never been this efficient.
Using Adzooma is like having an extra member of the team keeping an eye on everything.”
Steven Parker
Director – Phonetic Digital
Final Thoughts
Adzooma has transformed how Phonetic Digital approaches paid media. By combining the intuitive platform with dedicated human support, the agency can manage more accounts, expand into new advertising channels, and maintain control over campaign performance without stretching resources.
Phonetic Digital highly recommends Adzooma for agencies and businesses seeking an efficient, reliable, and supported approach to paid media management. The platform not only simplifies campaign oversight but also empowers teams to grow and diversify their services with confidence.
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