Adzooma and Opteo both help identify optimisation opportunities in paid search accounts, but they’re designed for slightly different use cases. Opteo focuses on Google Ads optimisation, while Adzooma supports Google, Meta, and Microsoft Advertising and is built for managing performance across multiple accounts and platforms.

For teams running Google Ads only, Opteo may cover core optimisation needs. For teams managing multiple accounts, advertising across platforms, or needing portfolio-level visibility, Adzooma is often used as the primary optimisation tool rather than alongside multiple platforms.

Yes. Adzooma supports Microsoft Advertising alongside Google Ads and Meta, allowing teams to view insights, diagnostics, and opportunities across platforms in one place.

No. Adzooma includes unlimited ad accounts on all plans, which is particularly useful for agencies and in-house teams managing growing portfolios.

In addition to surfacing optimisation opportunities, Adzooma provides real-time health diagnostics, budget pacing alerts, prioritised actions, and cross-platform insights. This helps teams focus on what to work on next, rather than reviewing isolated recommendations.

Yes. Adzooma is commonly used by agencies managing multiple clients, as it supports unlimited accounts, portfolio-level visibility, and prioritisation across campaigns and platforms.

Most accounts can be connected and audited in a few minutes. Once connected, Adzooma begins analysing performance and surfacing opportunities automatically.

Yes. Adzooma offers a free forever plan, allowing teams to explore the platform and core insights without a time-limited trial.

Yes. You can sign up for free and connect your ad accounts to see how Adzooma works with your existing setup before making any changes.