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PERFORMANCE MAX

Optimise Performance Max Campaigns 
for Higher ROAS

Adzooma reveals missed opportunities in your PMax setup and gives clear, data-led steps to refine targeting, assets, and budgets for stronger cross-channel ROI.
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4.7

Across

Improve Campaign Setup for Stronger Results

Missing or incomplete assets hold back performance. Adzooma highlights exactly what’s missing, so you can fill the gaps quickly and unlock better campaign results.
Utilise all text assets by filling every slot with AI-suggested headlines and descriptions tailored to your goals

Add logos to build trust and brand recognition through consistent placements

Upload image assets in all required sizes and ratios for professional, high-performing ads
Add video to capture attention and drive more conversions

Protect Spend and Maximise Budgets

Poor pacing or wasted clicks can quietly drain ROI. Adzooma’s Performance Max insights keep budgets efficient and aligned with your goals.
Apply brand exclusions to prevent wasted spend on irrelevant or competitor terms

Increase budgets to ensure campaigns collect enough data to fuel smart bidding effectively

Improve Targeting With Audience Signals

Performance Max works best when algorithms know exactly who to reach. Adzooma flags missing signals and guides you to add them so campaigns scale faster and more efficiently.
Add audience signals to speed up optimisation and reduce learning periods
Guide algorithms to focus spend on the most relevant, high-converting users
Strengthen targeting to improve efficiency and ROI

Why Performance Max Optimisation Matters

Without the right structure, Performance Max campaigns risk wasting spend. Adzooma ensures every campaign is set up to succeed. With Adzooma, you can:

Address common gaps including missing assets, weak budgets, or inefficient targeting

Save time through automated checks and instant recommendations

Boost performance with data-driven improvements

Increase ROI by delivering more relevant ads with less wasted spend

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HOW IT WORKS

Optimise in 3 steps

Create your account

Sign up for a free Adzooma account. It only takes a minute.

1

Connect your ad platforms

Link your Google, Meta, and Microsoft accounts in just a few clicks.

2

See your Opportunities

Apply guided fixes straight from your dashboard.

3

Sign Up Free

Thousands of businesses trust Adzooma

We turn data into better-performing campaigns.

48M +

Free Performance Reports Generated

$17B +

Ad spend analysed

23M +

Account improvements suggested

See what our customers say

Why Customers Prefer Adzooma

4.7

Across

“Adzooma helps me spot things I wouldn’t catch on my own. The insights are clear and quick to act on.”

Russ Mensik

The campaign optimization capabilities of Adzooma are remarkable. It provides real-time analysis, insightful recommendations, and boosts the performance and ROI of my campaigns. Plus, the platform supports multiple advertising channels, ensuring consistency and efficiency.

Mantas M.

Adzooma is very easy to use. The Google and Microsoft PPC Performance reports do a nice job of laying out current performance metrics and areas to consider for improvement. I really appreciate this management tool.

Mark Caulfield

4.7

Across

Your questions answered

Adzooma flags missing assets (text, logos, images, videos), low budgets, brand exclusion gaps, and missing audience signals. These checks ensure your PMax campaigns are structured for maximum performance.

Your account is reviewed based on plan type: Free = monthly, Silver = weekly, Gold = daily. This ensures you always have the most recent optimisation opportunities.

No. Adzooma lets you review and apply recommendations directly from your dashboard without switching platforms or exporting spreadsheets.

Yes. Agencies can manage and optimise multiple client accounts, prioritising improvements by impact to maximise efficiency at scale.

No. You still build campaigns in Google Ads, but Adzooma works alongside it to surface hidden opportunities and simplify optimisation.

Run Your Free PPC Audit

See what’s holding your campaigns back. Unlock instant insights and fix them in minutes – for free.

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