• ALERTS

Automated PPC Alerts That Monitor Performance Changes

Get notified when spend stops, delivery drops or efficiency declines across Google, Microsoft and Meta Ads before performance is impacted.

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Know when performance changes without manual checks

Automated Alerts continuously monitor your Google, Microsoft and Meta Ads accounts and notify you when meaningful performance changes occur. Instead of relying on manual checks or waiting for reports, Alerts highlight issues and opportunities as soon as they happen so you can respond faster.
Monitor Google Ads, Microsoft Advertising and Meta Ads in one place
Detect delivery issues, performance shifts and efficiency changes
Get notified before problems significantly impact campaigns
Identify both negative performance trends and opportunities to scale
Receive alerts instantly via Email or Slack so you can act quickly

Activate monitoring instantly with alert templates

Pre-built alert templates allow you to activate monitoring quickly using predefined rules based on common PPC risks. This makes it easy to protect accounts from common failures and performance issues without needing to configure complex rules.
Activate monitoring instantly using pre-configured alert templates
30 templates designed around common PPC risks and performance shifts
Monitor delivery failures, efficiency drops and performance anomalies
Ideal for quickly protecting multiple accounts or client portfolios
Provides a structured starting point for ongoing monitoring

Monitor performance across accounts, campaigns and ad groups

Alerts analyse performance across multiple levels of your account structure, helping you detect delivery failures, efficiency risks and performance changes wherever they occur.
Detect no spend, impressions, clicks or conversions
Identify significant drops in traffic, CTR or conversions
Monitor CPA, CPC and spend changes impacting profitability
Track performance across account, campaign and ad group level
Spot structural issues affecting specific campaigns or ad groups

Custom alerts and full monitoring visibility

Alongside templates, advertisers can build their own alerts and review the outcomes through Alert History. This allows Alerts to function as both a quick safety layer and a fully customisable monitoring framework.

Create custom alerts using your own thresholds and conditions
Select metrics and monitoring level (account, campaign or ad group)
Set monitoring frequency from daily to every 15 minutes
Choose your preferred timezone for accurate monitoring
Review triggered alerts and outcomes through Alert History
  • HOW IT WORKS

HOW IT WORKS

Activate Alerts in three simple steps

Create your account

Sign up for a free Adzooma account in minutes.

01

Connect your ad platforms

Link Google, Microsoft and Meta Ads in a few clicks.

02

Enable your alerts

Choose a template or create a custom rule to start receiving alerts.

03

Thousands of businesses trust Adzooma

We turn data into better-performing campaigns.

48M +

Free Performance Reports Generated

$17B +

Ad spend analysed

23M +

Account improvements suggested

See what our customers say

4.7

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4.7

Across

Frequently Asked Questions

Automated Alerts currently support Google Ads, Microsoft Advertising and Meta Ads, allowing you to monitor performance across your key advertising platforms in one place.

No. Alerts are not activated by default. You choose which alert templates or custom rules to enable based on the metrics and performance changes you want to monitor.

Alert checks run at different frequencies depending on your subscription plan. Monitoring can run daily, weekly, hourly or as frequently as every 15 minutes.

The number of active alerts depends on your plan:

  • Free users can activate up to 3 alerts

  • Silver users can activate up to 10 alerts

  • Gold users can activate unlimited alerts

Yes. In addition to pre-built templates, Silver and Gold plans allow you to create custom alerts with your own thresholds, metrics and logical conditions.

Alert notifications can be delivered via email or sent directly to Slack so you can stay informed wherever you manage your work.

Yes. Alerts can be configured to run in your preferred timezone so monitoring aligns with your account activity and reporting schedule.

Yes. Alert History shows when alerts have run and when conditions were triggered, giving you full visibility into monitoring activity across your accounts.

Yes. Automated Alerts continuously monitor live account data and trigger notifications whenever the conditions you’ve defined are met.

No. Automated Alerts only monitor performance and notify you when conditions are met. They do not make changes to your campaigns or adjust budgets, bids or settings.

This allows you to stay in full control of optimisation decisions while still being notified when performance shifts.

No. Once alerts are activated, monitoring runs automatically in the background. Notifications are delivered via email or Slack when alert conditions are triggered, so you don’t need to be logged in to receive updates.

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