Here’s how you can use the psychology of persuasion to get people to say yes to your brand....

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Written by

Jess Kirkbride

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12 MIN

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....

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Written by

Jess Kirkbride

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18 MIN

Is writer’s block a real psychological condition or just an excuse for not getting words down on the page? ...

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Written by

Amber Dawson

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18 MIN

Read these 16 tips on how to manage your mental health as a digital marketer during the COVID-19 pandemic....

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Written by

Luke Davis

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19 MIN

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....

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Written by

Amber Dawson

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13 MIN

Social media has undoubtedly brought the world together since its inception, but the true impact it's having on the human psyche is untold....

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Written by

Tom Mortimer

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10 MIN

Creating habits is how you keep your customers coming back for more. Find out how to turn habits into customer loyalty here....

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Written by

Danielle Strouther

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17 MIN

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....

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Written by

Paul Bryant

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12 MIN

Here’s how a bestselling book on persuasion can attract more customers, with 6 proven principles....

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Written by

Phil Coleman

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21 MIN

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....

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Written by

Jess Kirkbride

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16 MIN

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....

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Written by

Luke Davis

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19 MIN

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....

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Written by

Jess Kirkbride

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17 MIN

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...

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Written by

Amber Dawson

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4 MIN

What is the Baader-Meinhof phenomenon and how does it influence marketing? Let's take a look at how the Frequency Illusion can help your brand stick...

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Written by

Amber Dawson

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13 MIN

Mental health is at crisis point and we need to do something about it. Here’s all the data about mental health in the workplace and...

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Written by

Danielle Strouther

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40 MIN