Microsoft, PPC

October 15, 2025

How to Win the Holiday PPC Season in the Age of AI

AI is changing the game for PPC, and it's especially evident during holiday peak retail season. Craig Graham shares his insight on how PPCers can...

Written by

Craig Graham

8 MIN

Microsoft, PPC

October 6, 2025

AI Overviews: How They’re Changing the Game in PPC

Google’s AI Overviews are reshaping PPC. Here’s what’s changing, why it matters, and how agencies and freelancers can adapt to stay ahead....

Written by

Amy Gallagher

8 MIN

Microsoft, PPC

September 29, 2025

The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

Q4 is the busiest and most profitable time of year for retailers, and the pressure is on for PPCers to deliver. In our recent webinar,...

Written by

Amy Gallagher

5 MIN

Microsoft, PPC

September 9, 2025

From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

You can run but you can't hide – the holiday season is just around the corner, which is a critical time for e-commerce brands. We...

Written by

Amy Gallagher

5 MIN

Google, Microsoft, PMAX, PPC

August 21, 2025

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....

Written by

Amy Gallagher

6 MIN

Google, Microsoft, PMAX, PPC

August 12, 2025

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....

Written by

Amy Gallagher

6 MIN

PPC, SaaS, Spreadsheets

July 31, 2025

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

Drowning in spreadsheets trying to manage your PPC budgets? There's another way - come over to the SaaS side....

Written by

Amy Gallagher

8 MIN

February 6, 2025

Unlocking Search Intent: How to Reach Your Audience Beyond PPC

Discover how to unlock search intent beyond PPC. Learn how retargeting, programmatic keyword targeting, and a multi-channel strategy can help you engage high-intent users and...

Written by

Adzooma

Microsoft

December 12, 2024

Key Takeaways from Our Microsoft Advertising Webinar: Insights for 2025

Discover actionable insights from our recent webinar, featuring top strategies for Microsoft Advertising in 2025. Learn about Performance Max, Brand Spotlight, Copilot AI, and more...

Written by

Adzooma

SEO, tiktok, tiktokadvertising, tiktokseo

November 5, 2024

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

One of the hottest debates in digital marketing right now is TikTok as a search engine. Learn about the algorithm and how to get more...

Written by

Adzooma

October 16, 2024

How to Optimise Microsoft Advertising Shopping Feeds for Maximum Results

Learn how to optimise your Microsoft Advertising Shopping Feed for better visibility and conversions. This guide covers essential strategies such as crafting detailed product titles,...

Written by

Adzooma

Display Advertising, Microsoft, Microsoft Advertising

September 12, 2024

10 Best Ways to Use Microsoft Advertising Image Extensions

Microsoft Advertising Image Extensions enhance text ads with relevant images, boosting attention and click-through rates. Here are 10 tips to improve ad performance using Image...

Written by

Adzooma

5 MIN