Paid Advertising 2026

Paid Advertising in 2026: A New Era for Search

As 2026 begins, search behaviour is evolving in ways that are reshaping Paid Advertising. The marketers who succeed will be the ones who embrace change...

image_prson

Written by

Amy Gallagher

icon_img

9 MIN

AI Max in Google Ads

How To Unlock the Power of AI Max in Google Ads

AI Max for Google Ads is the latest buzz in the world of PPC, but does it live up to the hype? Chris Nightingale put...

image_prson

Written by

Chris Nightingale

icon_img

9 MIN

Impression Based Remarketing

Why Impression Based Remarketing Will Redefine Paid Ads

Have you heard of Impression Based Remarketing yet? If it's not on your radar, then it should be – it's changing the face of paid...

image_prson

Written by

Amy Gallagher

icon_img

9 MIN

AI and CPCs reshaping PPC

Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

The retail peak season is in full swing, but thanks to AI and rising CPCs, the rules have changed. Jérémy Courty, Head of Paid Search...

image_prson

Written by

Jeremy Courty

icon_img

8 MIN

Copilot AI ads

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

AI assistants are becoming the new search engines, and that means a whole new playground for advertisers. With Microsoft Copilot now integrating paid placements directly...

image_prson

Written by

Amy Gallagher

icon_img

9 MIN

Retargeting PPC

What is Retargeting and Why is it Important in PPC?

Ready to make your holiday ads work harder? Learn how retargeting helps you reach ready-to-buy shoppers and boost PPC ROI this season....

image_prson

Written by

Amy Gallagher

icon_img

8 MIN

Craig Hiatt Win PPC in AI Era

How to Win the Holiday PPC Season in the Age of AI

AI is changing the game for PPC, and it's especially evident during holiday peak retail season. Craig Graham shares his insight on how PPCers can...

image_prson

Written by

Craig Graham

icon_img

8 MIN

AI overviews PPC

AI Overviews: How They’re Changing the Game in PPC

Google’s AI Overviews are reshaping PPC. Here’s what’s changing, why it matters, and how agencies and freelancers can adapt to stay ahead....

image_prson

Written by

Amy Gallagher

icon_img

8 MIN

Microsoft Ads for Holiday Season

The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

Q4 is the busiest and most profitable time of year for retailers, and the pressure is on for PPCers to deliver. In our recent webinar,...

image_prson

Written by

Amy Gallagher

icon_img

5 MIN

Native Ads

From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

You can run but you can't hide – the holiday season is just around the corner, which is a critical time for e-commerce brands. We...

image_prson

Written by

Amy Gallagher

icon_img

5 MIN

Performance Max Budgets

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....

image_prson

Written by

Amy Gallagher

icon_img

6 MIN

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....

image_prson

Written by

Amy Gallagher

icon_img

6 MIN

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

Drowning in spreadsheets trying to manage your PPC budgets? There's another way - come over to the SaaS side....

image_prson

Written by

Amy Gallagher

icon_img

8 MIN

photo of computer with a Google screensaver

Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...

image_prson

Written by

Rob Wass

Unlocking Search Intent: How to Reach Your Audience Beyond PPC

Discover how to unlock search intent beyond PPC. Learn how retargeting, programmatic keyword targeting, and a multi-channel strategy can help you engage high-intent users and...

image_prson

Written by

Adzooma