September 17, 2025

How to Get Microsoft Shopping Campaigns Holiday-Ready

Prepare your Microsoft Shopping Campaigns for the holiday season with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...

Written by

Amy Gallagher

Budget management, PPC

July 24, 2025

5 Expert Tips to Cure Your PPC Budget Headaches

Losing sleep over PPC budgets? Managing paid media spend can be a nightmare - read on and let the experts put your mind at ease....

Written by

Amy Gallagher

4 MIN

Microsoft, Updates

April 8, 2025

Stay Compliant: Update Your Microsoft UET Setup Before the 5th May Deadline

Stay compliant with Microsoft Advertising’s Consent Mode update. Learn what to do before the 5th May deadline to avoid tracking and optimisation issues....

Written by

Adzooma

February 20, 2025

The Ultimate Checklist for High-Performing Mother’s Day Gift Campaigns

Make the most of Mother’s Day shopping trends with our expert checklist. Discover essential ad strategies for Flowers, Beauty, and Luxury Gifts to boost your...

Written by

Adzooma

Google, PPC

February 8, 2025

Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...

Written by

Rob Wass

Microsoft

December 12, 2024

Key Takeaways from Our Microsoft Advertising Webinar: Insights for 2025

Discover actionable insights from our recent webinar, featuring top strategies for Microsoft Advertising in 2025. Learn about Performance Max, Brand Spotlight, Copilot AI, and more...

Written by

Adzooma

SEO, tiktok, tiktokadvertising, tiktokseo

November 5, 2024

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

One of the hottest debates in digital marketing right now is TikTok as a search engine. Learn about the algorithm and how to get more...

Written by

Adzooma

October 17, 2024

How To Improve Low Display CTR and Drive Better Ad Results

Learn five practical strategies to improve low display ad CTR and boost engagement. From refining audience targeting to optimizing ad design and testing creative variations,...

Written by

Adzooma

Ads, Microsoft

October 17, 2024

How Multimedia Ads Can Boost Your Visibility and Engagement

Learn how Microsoft Advertising’s Multimedia Ads (MMAs) can help your brand stand out in search results by combining compelling visuals with concise messaging. Discover the...

Written by

Adzooma

October 16, 2024

How to Optimise Microsoft Advertising Shopping Feeds for Maximum Results

Learn how to optimise your Microsoft Advertising Shopping Feed for better visibility and conversions. This guide covers essential strategies such as crafting detailed product titles,...

Written by

Adzooma

Microsoft

October 16, 2024

The Beginner’s Guide to Microsoft Advertising Shopping Feeds

Learn the essentials of setting up and optimising a Microsoft Shopping Feed in this beginner-friendly guide. Discover how to manage product data, improve ad visibility,...

Written by

Adzooma

October 16, 2024

19 of The Best SEO Keyword Tools & Tips

Need help choosing an SEO keyword tool? Our list includes a host of free and paid tools like SEMrush, Ahrefs, Answer The Public and tips...

Written by

Luke Davis

17 MIN

Programmatic Advertising

October 10, 2024

Overcoming High CPMs with Programmatic Advertising

Facing high CPMs in digital advertising? Discover how programmatic advertising can help you tackle challenges like audience fragmentation, low ad inventory, and poor targeting. Learn...

Written by

Rob Wass

Display Advertising, Microsoft, Microsoft Advertising

September 12, 2024

10 Best Ways to Use Microsoft Advertising Image Extensions

Microsoft Advertising Image Extensions enhance text ads with relevant images, boosting attention and click-through rates. Here are 10 tips to improve ad performance using Image...

Written by

Adzooma

5 MIN