About the Author

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Mark Neale

Mark has over 10 years experience in paid marketing working agency side, utilising his experience of paid search and conversion rate optimisation to deliver high performance campaigns. Mark's an avid drummer and regularly gigs in his band Urban Riff.

Mark Neale

‘s Posts

PPC vs. SEO: Which Is Right For Your Business?

Discover the differences between PPC advertising and SEO marketing and how they benefit different businesses and websites....

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Written by

Mark Neale

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18 MIN

A wooden ruler on a yellow background

What are Creative Specs in Microsoft Advertising?

In this article, we will look at creative specifications within the Microsoft Advertising platform, why you must follow them, and the different specs you need...

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Written by

Mark Neale

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9 MIN

What Is Conversion Tracking And How Does It Work?

Conversion tracking allows advertisers to monitor how customers engage with ads. Read our guide on how it all works....

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Written by

Mark Neale

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10 MIN

I see a little silhouette of a stag

What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...

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Written by

Mark Neale

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9 MIN

Company

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