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Mark Neale

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PPC vs. SEO: Which Is Right For Your Business?

Discover the differences between PPC advertising and SEO marketing and how they benefit different businesses and websites....
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Written by

Mark Neale

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18 MIN

In this article, we will look at creative specifications within the Microsoft Advertising platform, why you must follow them, and the different specs you need...
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Written by

Mark Neale

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9 MIN

Conversion tracking allows advertisers to monitor how customers engage with ads. Read our guide on how it all works....
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Written by

Mark Neale

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10 MIN

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...
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Written by

Mark Neale

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9 MIN