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    November 5, 2024

    TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

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    August 28, 2024

    Upcoming Changes to Microsoft Advertising Consent Mode: What You Need to Know

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    Introducing: Performance Report Branding

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Key Takeaways from Our Microsoft Advertising Webinar: Insights for 2025

Discover actionable insights from our recent webinar, featuring top strategies for Microsoft Advertising in 2025. Learn about Performance Max, Brand Spotlight, Copilot AI, and more...
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Adzooma

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

One of the hottest debates in digital marketing right now is TikTok as a search engine. Learn about the algorithm and how to get more...
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Written by

Adzooma

How To Improve Low Display CTR and Drive Better Ad Results

Learn five practical strategies to improve low display ad CTR and boost engagement. From refining audience targeting to optimizing ad design and testing creative variations,...
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Adzooma

How Multimedia Ads Can Boost Your Visibility and Engagement

Learn how Microsoft Advertising’s Multimedia Ads (MMAs) can help your brand stand out in search results by combining compelling visuals with concise messaging. Discover the...
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Adzooma

How to Optimise Microsoft Advertising Shopping Feeds for Maximum Results

Learn how to optimise your Microsoft Advertising Shopping Feed for better visibility and conversions. This guide covers essential strategies such as crafting detailed product titles,...
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Adzooma

The Beginner’s Guide to Microsoft Advertising Shopping Feeds 

Learn the essentials of setting up and optimising a Microsoft Shopping Feed in this beginner-friendly guide. Discover how to manage product data, improve ad visibility,...
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Adzooma

Overcoming High CPMs with Programmatic Advertising

Facing high CPMs in digital advertising? Discover how programmatic advertising can help you tackle challenges like audience fragmentation, low ad inventory, and poor targeting. Learn...
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Adzooma

Preparing Your Microsoft Shopping Campaigns for the Seasonal Surge

Prepare your Microsoft Shopping Campaigns for Q4's seasonal surge with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...
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Adzooma

5 Tips to Maximise Your Year-End Budget with Microsoft Performance Max

Maximise your marketing budget with Microsoft Performance Max as the year-end approaches. Discover five essential tips to efficiently spend your remaining budget across multiple channels,...
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Adzooma

Google Performance Max vs. Microsoft Performance Max: What You Need to Know

Explore the key differences between Google Performance Max and Microsoft Performance Max campaigns. Understand audience reach, ad formats, reporting insights, cost structures, and attribution models...
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Adzooma

Boost Your Cross-Platform Advertising with Adzooma’s New Project-Level Opportunities

We know the struggles of being an advertiser; when you’re juggling multiple paid ad accounts across different clients and various platforms, finding the time to...

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Adzooma

10 Best Ways to Use Microsoft Advertising Image Extension

10 Best Ways to Use Microsoft Advertising Image Extensions

Microsoft Advertising Image Extensions enhance text ads with relevant images, boosting attention and click-through rates. Here are 10 tips to improve ad performance using Image...
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Adzooma

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5 MIN

The Average Cost of UK Marketing Agencies

Thinking of hiring a marketing agency but not sure about how much it will cost you? Look no further. We’ve got the latest data showing...
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Written by

Danielle Strouther

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10 MIN

Changes incoming to Microsoft Advertising

Upcoming Changes to Microsoft Advertising Consent Mode: What You Need to Know

Microsoft Advertising is updating its Universal Event Tracking (UET) Consent Mode to better align with data privacy regulations like GDPR and the Digital Markets Act....
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Written by

Adzooma

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Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...
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Written by

Adzooma

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Featured Articles

Key Takeaways from Our Microsoft Advertising Webinar: Insights for 2025

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

How To Improve Low Display CTR and Drive Better Ad Results

How Multimedia Ads Can Boost Your Visibility and Engagement

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