When you say the term ‘PPC advertising’ there’s one platform that immediately springs into mind: Google Ads.
Google has 70% market share of search engines, making it one of the most lucrative and tempting platforms to advertise on. And, if done right, you can achieve an incredible return on investment that will practically double your profits. In fact, Google themselves promote that businesses can make on average $2 for every $1 spent.
It’s all about effective advertising management. To do this, you don’t just need Google Ads. You need Adzooma, the all in one platform to save you time, achieve better results and scale your business.
Why? Because we have more features and tools than the Google Ads platform alone can offer, such as advanced time-saving automation and one click optimisation opportunities. And we’re going to go through each and every one for you in this blog.
Partnered with Google for better ads management
We’re not competing with Google. We work with them to give you the best advertising management platform possible.
Google has been by our side since the very beginning. Partners since 2015, Google saw our vision to make online advertising easier and more accessible for all businesses. So, they invited us to join their Accelerator Program and work alongside their development team to make Adzooma the best Google Ads management platform you’ll ever use.
We are pleased to have Adzooma on board as a Google Partner. Adzooma has demonstrated the product knowledge, technical expertise and drive to help their customers build online success through Google Ads.
Adrian Blockus – Head of Channel Sales, Google UK & Ireland
With our continued partnership, we’ll be the first to know of any updates or changes and have them ready in the Adzooma platform for you.
You can find out more details about our partnership with Google here.
More intuitive for better time saving
One of the very first things that sets Adzooma apart from Google Ads is that it’s easier to use. Everything inside this platform was designed by those that have used Google Ads for years, but wanted easier, quicker and more intuitive ways of accessing their data and applying optimisations.
Adzooma is that answer. It takes away the complexity of Google Ads, while leaving in the functionality that you need, in easier to find places.
Rather than trying to find the tool or data through Google’s navigation menu, page menu, subpage menu, top bar, or table toolbar (yes, all of these are on a single page), every feature is listed in your top navigation.
For example, instead of having separate screens for your campaigns, ad groups, keywords and ads, Adzooma combines them all into one, single Management screen.
Here, you’ll see key data for all your campaigns, including impressions, clicks, conversions, cost and more. You can customise the metrics and the date range, meaning that the data you want to see will always be displayed first.
You can drill down to any level you want by clicking on the arrow.
Adzooma Management is more than just looking at your campaigns. It’s how you can make quick edits and adjustments without having to navigate through numerous Google Ads menus.
- If you want to change a budget for a particular campaign or a keyword bid, you just have to click the edit icon and enter your new budget.
- If you want to make mass changes, just select the campaigns, ad groups, keywords or ads in question and click the ‘edit’ button at the top to make quick changes.
- If you want to pause or enable campaigns, just click the status toggle.
- If you want to add new keywords, adverts, ad groups or more, just click the ‘+’ button.
See your performance data, make optimisations and add new adverts or campaigns all from a single screen. That’s a more intuitive Google Ads.
Automatic ad groups with the campaign builder
Adzooma Management is where you can view and edit all of your Google Ads campaigns, at any level, from a single screen.
It’s also the home of the Adzooma campaign builder, which allows you to create full Google Ads search campaigns, or add keywords, adverts, Responsive Search Ads (RSAs), ad groups or more to your existing campaigns, without having to navigate to the right screen inside Google Ads.
It’s simple to operate, and has less steps than Google’s, which means less time spent on new campaigns and more time gained to apply optimisations and scale your business.
The Adzooma campaign builder has another exciting feature that Google Ads doesn’t: you can automatically create ad groups based on keyword match types.
To do this, just select ‘Match type’ at the top of the ad group builder and enter your keywords into the field. When you’re ready, we’ll automatically separate them out into different ad groups based on keyword match type.
One-click optimisation Opportunities
Google Ads have a recommendation system that will send you suggestions to optimise and get more out of your campaigns. Instead of recommendations, Adzooma has Opportunities. Don’t worry, there are more differences than just the name.
First, let’s talk about Google. There are different types of recommendations that Google offer, including:
- Ads and extensions, which include suggestions to add extensions to ads, try out different headline variations, or to use optimise ad rotation settings.
- Automated campaigns, which suggest that you should run Google’s own smart campaigns or automated bidding.
- Bidding and budgets, which mostly suggest smart bidding targets, but also offer some suggestions when to raise budgets to keep ads running on your busiest days.
- Keywords and targeting, which can identify poorly converting keywords or suggest other match types or negative keywords to add.
Repairs, which aim to fix issues in your account such as making sure your campaigns are structured correctly, tracking is set up and enabled or any other certification issues you might have.
Google also gives you ad suggestions, which are created by analysing your adverts to see which ones are performing best, then giving you variations to try against them. Over time, you’ll get up with a host of tested and continually improving campaigns to drive up your ROI.
One thing you’ll see pretty quickly with Google Ads suggestions is that 90% of them are built to guide users into smart bidding. If you’re already using this, there’s not a lot else in store for you.
What’s more, Google’s suggestions will always want you to spend more. After all, it’s how they make money. However, at Adzooma, we care about you getting the best return back from your campaigns, so we’ll also give you suggestions when you can save money by cutting back wasted spend. In fact, it’s one of our core categories.
Alongside wasted spend, we also have Opportunities to help Improve Performance, Opportunities to make sure you’re following Best Practices and Opportunities to ensure that your Account Structure is as good as it can be.
Each Opportunity will have two options: details or ignore. If you press details, you’ll be given a detailed explanation of why it’s important and how it can affect your account. If you want to apply it, click the ‘add to queue’ button. When you’re ready, hit ‘apply all’ Opportunities in the queue to action all these changes in a single click.
If you click ignore on an Opportunity, our platform will use this information to get smarter over time, making sure we only send you relevant Opportunities that you’ll want to action.
We don’t just explain why we’ve generated this opportunity, we also give you estimated figures showing you how many impressions, clicks, conversions it could generate you, as well as how much money and time you’ve saved.
In addition, we also offer Opportunities that Google Ads does not, such as:
- Bid adjustments based on device, gender or age
- Stop targeting non-performing age ranges or genders
- Check low performing landing pages or fix broken links
- Remove modified negative keywords
- Fix spelling mistakes
- And more
Occasionally, we’ll also have a special partner deal for you in there too, like claiming cashback on all your Google Ads spend with Revolut.
Automated rules every 30 minutes, not every day
Automated rules are the PPC assistant you’ve always wanted. They’re there to provide around the clock optimisation, time-saving automatic actions and custom alerts of important changes.
With rules, you can adjust budgets, pause poor-performing keywords or get custom alerts when it’s time to take action, saving you hours of manually monitoring the data.
You can create automated rules in both Google Ads and Adzooma. To create rules in Google Ads, you need to click ‘Tools and Billing’ in the top navigation, then select Rules from the Bulk Actions menu. Once there, you’ll need to click the + button and select from a rather wide range of options of where your rule applies, before you even get to the editing menu.
We’ve made this simpler at Adzooma. To create a rule, just click Automation at the top and the ‘New Automation Rule’ button. There, you can choose a template (which we’ll cover below) or create your own custom rule. All rules are created using 5 steps – with detailed explanations all the way through if you need it.
Whatever rule you want to make, you can do it from this one, simple creator.
When it comes to automation, Adzooma’s feature is more advanced than Google’s by offering:
- Rules that run every 30 minutes, not every day. This gives you greater control and enables you to make impactful changes at the right time to increase your success.
- And/Or conditions, which allow you to create intelligent rules that will run on multiple metrics, for example if a campaign has more than 50 conversions OR if it has a CPA of less than £5.
- Select which teammates you want to be notified when a rule fires, without having to manually import their email address.
Simply put, Adzooma’s automated rules are smarter, faster and more efficient than Google Ads, helping you save time and scale.
For more information on creating your own automated rules, you can follow our step by step guide on creating a custom ‘high volume, low conversion’ rule here.
Templated rules to get you started quickly
New to automated rules or just looking for a quick way to apply them to your account?
Adzooma also has an entire library of premade rules that you can apply to your account in a few clicks. Each rule was created by PPC experts as the go-to rules that have been proven to increase performance, save time and improve their ROI.
To see our rules, head to Automation and click ‘New Automation Rule’. Then, select ‘Choose Templates’ to be taken to our library of 28 premade rules that you can apply to your account.
When you’ve found one you like, just click on it, choose what campaigns you want to apply it to, how often you want it to run and click save. You can make any edits and customisations to these rules as you want – they’re your starting point for you to make them your own.
Want to know more about our templates? Find out our five most popular automation rules and why they’re used here.
Intelligent reporting to prioritise your workload
The key to great campaigns is data.
Without data, you wouldn’t know what’s working, what needs your attention and what you can do to improve your results. The good news is that Google Ads is rife with data and offers dozens of premade reports that you can click and access at any time.
The bad news? Selecting the right report can be a navigational nightmare. And by just giving you the raw data, you still need to spend time crunching the numbers before identifying where you need to take action.
Adzooma does reporting differently.
We offer 7 predefined reports to remove the hours of data analysis and number crunching, so you can prioritise your workload.
Our flagship one is the PPC Performance Report. Analysing your Google Ads account, the PPC Performance report gives you an overall score out of 100 with a breakdown of how optimised your account is. The closer to 100 you are, the better optimised your ads are.
Underneath the score, you’ll find cards showing you where you can improve and the actions you can take right now. To make things even easier, you can also click to action these changes inside Adzooma, taking you from reporting to optimisation in seconds.
That means you’ll spend less time finding problems and more time fixing them.
Google Ads do offer a custom report feature, but this is very limited. You get to choose the type of table or chart that you want, then select the metrics that you want to appear in it. That’s it.
In comparison, Adzooma’s customisable reports give you so much more freedom and options. You can have as many pages, graphs, charts and data as you want. Add your own images and text and show off your success with clients or shareholders.
Whatever you need, just click it and Adzooma will add in the data. What’s more, every report will automatically update with the latest figures, giving you 100% accurate reports you can rely on.
Manage your Microsoft and Facebook ads simultaneously
Adzooma isn’t just for Google Ads.
You add as many Google, Facebook and Microsoft accounts as you want.
When you log into Adzooma, you’ll be able to see top level data and PPC performance scores for your accounts, letting you prioritise which account needs your attention first. It’s your secret weapon to managing multiple accounts on the go.
Want to know more?
Ready to transform your Google Ads management with Adzooma?
