The Latest

    • Microsoft
    • PPC

    September 9, 2025

    From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

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    5 MIN

    • Microsoft
    • PPC
    • Product updates

    September 1, 2025

    Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

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    5 MIN

    • Google
    • Microsoft
    • PMAX
    • PPC

    August 21, 2025

    Performance Max Budgets & Bidding: How to Drive Growth from Day One

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    6 MIN

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Is Amazon Killing Or Saving Small Businesses?

Should small businesses trust Amazon to help them grow or stay far away to protect their products? Let’s dive in and answer this question....
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Written by

Danielle Strouther

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25 MIN

Adzooma vs Google Ads: What’s The Difference?

Adzooma allows you to manage your campaigns quicker and more efficiently than using Google Ads alone – thanks to these features you can’t get on...
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Written by

Danielle Strouther

Adzooma vs Facebook Ads: What’s The Difference?

Adzooma allows you to manage your campaigns quicker and more efficiently than using Facebook Ads alone – thanks to these features you can’t get on...
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Written by

Danielle Strouther

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18 MIN

Adzooma vs Microsoft Advertising: What’s The Difference?

Adzooma allows you to manage your campaigns quicker and more efficiently than using Microsoft Advertising alone – thanks to these features you can’t get on...
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Written by

Danielle Strouther

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18 MIN

16 Major Google Shopping Problems

Is your digital marketing campaign suffering from Google Shopping problems?...
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Written by

Zelst

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14 MIN

PPC Metrics: What Should You Be Tracking?

The PPC metrics you should be keeping an eye on and for what reason you should be keeping an eye on them....
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Written by

Tom Mortimer

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19 MIN

Get More Value From Your Advertising Spend

Make your money work harder for your business with advertising and marketing strategy that gets attention. Nail your digital advertising with these tips, whether your...
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Written by

Phable

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10 MIN

Adzooma Win Rising Star of the Year at Microsoft Partner Awards!

We are delighted to say that Adzooma won Rising Star of the Year at the Microsoft Advertising Partner Awards tonight for our innovative work supporting...
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Written by

Tom Mortimer

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5 MIN

Do You Know How Your Google Ads are Performing? Here’s How to Find Out

EXCLUSIVE’s Paid Ads Strategists explain their one-of-a-kind free Google Ads scorecard and share how to interpret the results and drive performance and eliminate wasted ad...
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Written by

Exclusive Concepts

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12 MIN

What Makes Online Marketing Work: Cambridge Uni x Adzooma

At Adzooma, we’re always looking to improve the product our platform to deliver even better results for our users....
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Written by

Adzooma

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18 MIN

An illustration of a landing page

What Makes A Landing Page Convert: Cambridge Uni x Adzooma

Website quality has a major impact on landing page conversions, research from Cambridge University and Adzooma finds. Read about the study and how you can...
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Written by

Danielle Strouther

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20 MIN

How To Use Ad Scheduling For A Better ROI

Ad scheduling is an essential paid advertising tool to ensure that your adverts are always shown at the right time. Find out how to apply...
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Written by

Danielle Strouther

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9.5 MIN

How To Choose The Best Digital Marketing Channel: Cambridge Uni x Adzooma

We conducted research with the University of Cambridge to help SMB's create a successful digital marketing strategy. Here’s the data we found....
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Written by

Jess Kirkbride

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20 MIN

Why Content Strategy is Crucial To PPC Success: Cambridge Uni x Adzooma

In a collaborative study between Adzooma and Cambridge University, we looked at the importance of a solid content strategy on PPC results....
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Written by

Tom Mortimer

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17 MIN

How To Make More Impact With Purpose Led Marketing

Customers of today want to be enrolled into a brand’s bigger vision. They want to know your why, and how your purpose aligns with their...
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Written by

The Joyful

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13 MIN

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