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Here's everything you need to know about buyer intent data and how to leverage it for your business growth....
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18 MIN

Federated Learning of Cohorts is Google's new technique to replace third-party cookies. But how will it change PPC strategies?...
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Written by

Luke Davis

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10 MIN

Guest blogging has a wide range of benefits for your brand. In our article, we'll look at how to do it and why it's worth...
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Written by

Tom Mortimer

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20 MIN

If your ads aren't converting on Google Ads or Microsoft Ads, there are ways to fix them. Our guide will show you how....
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Written by

Danielle Strouther

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12 MIN

Managing keyword bids is the key to reducing wasted spend and getting greater ROI from your campaigns. Find out how you can improve performance in...
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Written by

Danielle Strouther

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20 MIN

PPC agency owner Phil Byrne speaks to us about how his business is running more efficiently and effectively thanks to Adzooma....
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Written by

Tom Mortimer

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8 MIN

Most people use attribution models in the wrong way. Our guide will show you how to get them right and why you shouldn’t neglect them....
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Written by

Luke Davis

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11 MIN

PPC copywriting is a crucial aspect of online advertising. We’ve compiled a list of 14 tips to transform your Google, Microsoft, and Facebook ads....
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Written by

Amber Dawson

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8 MIN

From keyword research to bid management, there is Google Ads software for every aspect of PPC. Here are 10 of the best tools to use...
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Written by

Luke Davis

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13 MIN

PPC keyword research is an essential part of a PPC campaign. Our guide will show you how to find the right keywords – the smart...
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Written by

Sophie Logan

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15 MIN

Think your internal marketing and sales are enough to win the market? Think again. To reach every prospect, you need to reach outside your team....
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Written by

Brad Tiller

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15 MIN

Through Responsive Search Ads and Responsive Display Ads, you can continually optimise and adjust your copy and achieve success. Here's how....
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Written by

Odolena Kostova

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8 MIN

Automation has become a staple of the PPC world and has made PPC marketer’s workweeks so much easier to manage. Automation is no longer a...
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Written by

Tom Mortimer

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12 MIN

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...
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Written by

Tom Mortimer

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10 MIN

Adzooma becomes the fastest free automation platform with the arrival of 30-minute automation rules....
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Written by

Danielle Strouther

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3 MIN

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