8 MIN
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- PPC
October 21, 2025

What is Retargeting and Why is it Important in PPC?
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- Microsoft
- PPC
October 28, 2025

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC
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- Microsoft
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The Latest

- Microsoft
- PPC
October 21, 2025

What is Retargeting and Why is it Important in PPC?

8 MIN
- Microsoft
- PPC
October 28, 2025

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

8 MIN
- Microsoft
- PPC
October 15, 2025

How to Win the Holiday PPC Season in the Age of AI

8 MIN

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February 23, 2021

What Makes A Landing Page Convert: Cambridge Uni x Adzooma

Website quality has a major impact on landing page conversions, research from Cambridge University and Adzooma finds. Read about the study and how you can...

Written by

Danielle Strouther

20 MIN

Facebook, Google, Microsoft

February 23, 2021

How To Use Ad Scheduling For A Better ROI

Ad scheduling is an essential paid advertising tool to ensure that your adverts are always shown at the right time. Find out how to apply...

Written by

Danielle Strouther

9.5 MIN

Facebook, Google, Theory

February 22, 2021

How To Choose The Best Digital Marketing Channel: Cambridge Uni x Adzooma

We conducted research with the University of Cambridge to help SMB's create a successful digital marketing strategy. Here’s the data we found....

Written by

Jess Kirkbride

20 MIN

Content, PPC

February 22, 2021

Why Content Strategy is Crucial To PPC Success: Cambridge Uni x Adzooma

In a collaborative study between Adzooma and Cambridge University, we looked at the importance of a solid content strategy on PPC results....

Written by

Tom Mortimer

17 MIN

Content

February 22, 2021

How To Make More Impact With Purpose Led Marketing

Customers of today want to be enrolled into a brand’s bigger vision. They want to know your why, and how your purpose aligns with their...

Written by

The Joyful

13 MIN

Updates

February 22, 2021

Adzooma Unveils Brand New Dashboard

Adzooma’s dashboard has just got a new look with PPC performance and automation widgets that can prioritise your workload and set actions in seconds....

Written by

Danielle Strouther

5 MIN

Facebook, Google, PPC

February 17, 2021

Paid Marketing Automation Tools In 2021: A Comparison

Automation is the future of paid marketing and the key to success. Find the right tool with our ultimate comparison of all paid marketing Automation...

Written by

Danielle Strouther

22 MIN

Google, Microsoft

February 16, 2021

4 Simple Ways To Save Money On Your PPC Campaigns

You see articles like this all the time don’t you? Well I want to tell you why this one’s different:...

Written by

Tom Mortimer

9.5 MIN

February 16, 2021

How PPC Benefits All Channels

You can only get the best out of paid media channels when you learn from the data. But how can you serve other channels with...

Written by

Digital Discovery

15 MIN

Sales, SEO

February 15, 2021

One-Stop Shop or Specialist Agency?

To find the right digital agency, you need to know what your business needs. Here’s how to choose between a one-stop or specialist agency....

Written by

Vine Digital

9.5 MIN

Marketplace

February 15, 2021

Everything You Need To Know About Adzooma Marketplace

Adzooma Marketplace connects your business with high-quality leads looking to buy. Here’s everything you need to know about how it works and how your business...

Written by

Danielle Strouther

18 MIN