The Latest

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

    • Microsoft
    • PPC

    October 21, 2025

    What is Retargeting and Why is it Important in PPC?

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    8 MIN

    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

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Why You Should Seriously Consider Social Media Training

In the UK, 51 million people will be using social media by 2025, are you leveraging that for your business? How can you leverage that...
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Written by

Astute Media

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8 MIN

Prioritise Your Workload With New Account Performance Score

Find a PPC performance score for every account in the Adzooma dashboard, making it easy for you to prioritise and focus on the accounts that...
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Written by

Danielle Strouther

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4 MIN

Improve Your Content Marketing in 2021

Here is some practical advice for those who know they should be looking at content marketing more seriously....
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Written by

Burning Need

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18 MIN

Australia on a map

Should Australian Marketers Be Worried About Google’s Threats?

There's a battle going on between the Australian government and Google. But who will come out on top and should marketers be concerned?...
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Written by

Luke Davis

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11 MIN

Save Download Preview Pensive black young woman strategist has great plan, holds hands together, looks curiously with intention to do something aside, has great plan, wears red clothes, isolated over blue background

What is Buyer Intent Data?

Here's everything you need to know about buyer intent data and how to leverage it for your business growth....
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Written by

LeadIntelligence LAB

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18 MIN

Internet cookies

How Will FLoC Affect Your PPC Strategy When Third-Party Cookies Die?

Federated Learning of Cohorts is Google's new technique to replace third-party cookies. But how will it change PPC strategies?...
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Written by

Luke Davis

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10 MIN

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What is Guest Blogging? How & Why You Should Do It

Guest blogging has a wide range of benefits for your brand. In our article, we'll look at how to do it and why it's worth...
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Written by

Tom Mortimer

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20 MIN

Man confused by computer screen feature image

3 Reasons Why Your Google & Microsoft Ads Won’t Convert & How to Fix Them

If your ads aren't converting on Google Ads or Microsoft Ads, there are ways to fix them. Our guide will show you how....
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Written by

Danielle Strouther

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12 MIN

How To Manage Keyword Bids More Efficiently with Adzooma

Managing keyword bids is the key to reducing wasted spend and getting greater ROI from your campaigns. Find out how you can improve performance in...
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Written by

Danielle Strouther

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20 MIN

Phil Bryne of Positive Sparks

How a PPC agency owner uses Adzooma to streamline his business’ workflow

PPC agency owner Phil Byrne speaks to us about how his business is running more efficiently and effectively thanks to Adzooma....
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Written by

Tom Mortimer

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8 MIN

How To Use Attribution Models & Get Them Right

Most people use attribution models in the wrong way. Our guide will show you how to get them right and why you shouldn’t neglect them....
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Written by

Luke Davis

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11 MIN

14 PPC Copywriting Tips To Write Better Ads

PPC copywriting is a crucial aspect of online advertising. We’ve compiled a list of 14 tips to transform your Google, Microsoft, and Facebook ads....
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Written by

Amber Dawson

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8 MIN

Google Ads on a mobile

10 Best Google Adwords Management Software and Tools of 2021

From keyword research to bid management, there is Google Ads software for every aspect of PPC. Here are 10 of the best tools to use...
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Written by

Luke Davis

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13 MIN

Keywords

PPC Keyword Research: How To Do It The Smart Way

PPC keyword research is an essential part of a PPC campaign. Our guide will show you how to find the right keywords – the smart...
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Written by

Sophie Logan

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15 MIN

Building Distribution & Trust with SaaS Partner Programs

Think your internal marketing and sales are enough to win the market? Think again. To reach every prospect, you need to reach outside your team....
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Written by

Brad Tiller

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15 MIN

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