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Sophie Logan

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CTR is a metric that measures the ratio of users who click on a specific link to the number of total users who view a...
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Written by

Sophie Logan

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14 MIN

PPC keyword research is an essential part of a PPC campaign. Our guide will show you how to find the right keywords – the smart...
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Written by

Sophie Logan

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15 MIN

Google Shopping is a crucial marketing channel in eCommerce. In this article, we look at the top 5 Google shopping agencies to find the best...
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Sophie Logan

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8 MIN

How does Bing search compare to Google search? We investigated their histories, differences and similarities....
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Sophie Logan

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11 MIN

Read our guide on remarketing within the Microsoft Ads platform and how you can convert previous site visitors into paying customers....
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Written by

Sophie Logan

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8 MIN

Find out how to win conversions from returning customers with our guide to Google Ads remarketing....
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Written by

Sophie Logan

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11 MIN

Niche marketing focuses on a particular kind of product or service and attracts a specific audience. We looked at the pros and cons of this...
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Written by

Sophie Logan

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11 MIN

Learn how to use automation with all features of Microsoft Ads including automated rules and bids, ad extensions, and scripts....
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Written by

Sophie Logan

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9 MIN

Here is everything you need to know about Google's Discovery Ads, how the new ad format works, and the reasons you should use them....
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Written by

Sophie Logan

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9 MIN

Improve your Google Ads skills with our selection of the 8 best courses, including Udemy, Google, and Lynda....
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Written by

Sophie Logan

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11 MIN