About the Author

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Sophie Logan

Sophie Logan is a PPC Manager at Adzooma. She studied Management and Marketing at the University of Essex and has a Masters in Advertising, Marketing and the Media. She is passionate about understanding the user behind the click and turning data into more contextual understandings of user behaviour. Away from the desk, Sophie enjoys yoga, home decor and spending time with her dog Dexter, aka PPC Pug.

Sophie Logan

‘s Posts

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What Is Click-Through Rate & How To Improve It

CTR is a metric that measures the ratio of users who click on a specific link to the number of total users who view a...

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Written by

Sophie Logan

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14 MIN

Keywords

PPC Keyword Research: How To Do It The Smart Way

PPC keyword research is an essential part of a PPC campaign. Our guide will show you how to find the right keywords – the smart way....

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Written by

Sophie Logan

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15 MIN

Top 5 Google Shopping Agencies

Google Shopping is a crucial marketing channel in eCommerce. In this article, we look at the top 5 Google shopping agencies to find the best...

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Written by

Sophie Logan

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8 MIN

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Bing vs. Google: A Comparison

How does Bing search compare to Google search? We investigated their histories, differences and similarities....

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Written by

Sophie Logan

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11 MIN

A Guide to Microsoft Ads Remarketing

Read our guide on remarketing within the Microsoft Ads platform and how you can convert previous site visitors into paying customers....

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Written by

Sophie Logan

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8 MIN

Google Ads Remarketing

A Guide To Google Ads Remarketing

Find out how to win conversions from returning customers with our guide to Google Ads remarketing....

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Written by

Sophie Logan

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11 MIN

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Advantages and Disadvantages of Niche Marketing You Need to Know

Niche marketing focuses on a particular kind of product or service and attracts a specific audience. We looked at the pros and cons of this...

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Written by

Sophie Logan

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11 MIN

automation

How To Use Microsoft Ads Automation with Adzooma

Learn how to use automation with all features of Microsoft Ads including automated rules and bids, ad extensions, and scripts....

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Written by

Sophie Logan

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9 MIN

The word 'discovery' in neon lights

What Are Google’s Discovery Ads And Why Should You Use Them?

Here is everything you need to know about Google's Discovery Ads, how the new ad format works, and the reasons you should use them....

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Written by

Sophie Logan

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9 MIN

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8 Best Google Adwords Training Courses of 2021

Improve your Google Ads skills with our selection of the 8 best courses, including Udemy, Google, and Lynda....

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Written by

Sophie Logan

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11 MIN

Company

Featured Articles

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Digital Marketing for Retail Businesses

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Getting performance in Facebook ads as a small business 

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