The Latest

    • Microsoft
    • PPC

    November 10, 2025

    Why Impression Based Remarketing Will Redefine Paid Ads

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    9 MIN

    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    9 MIN

    • Microsoft
    • PPC

    October 30, 2025

    Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

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    8 MIN

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Kill the Silo: Why Cross-Channel Integration Is the Key to Marketing Success in 2025

Our Partner Support Director, Niki Grant, took the stage at the recent Performance MCR event to share fresh insights on one of 2025’s most essential...

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Written by

Amy Gallagher

Two New AI Opportunities Now Live in Adzooma

We’re excited to announce two brand-new AI-powered Opportunities in Adzooma, designed to make your advertising more effective - and your life a little easier....

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Written by

Adzooma

Stay Compliant: Update Your Microsoft UET Setup Before the 5th May Deadline

Stay compliant with Microsoft Advertising’s Consent Mode update. Learn what to do before the 5th May deadline to avoid tracking and optimisation issues....

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Written by

Adzooma

5 Reasons Why Programmatic Advertising Outperforms PPC in Cost-Efficiency and Targeting

Discover expert strategies for optimising Performance Max campaigns with AI-driven automation, advanced targeting, and smart bidding. Maximise conversions, refine audience signals, and enhance ad performance...

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Written by

Adzooma

How Generative AI is Transforming the Future of Advertising and Audience Engagement

Discover how generative AI is reshaping advertising and audience engagement. From conversational brand agents to AI-powered ad formats, explore what the future holds for digital...

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Written by

Adzooma

10 Ways to Optimise Performance Max Campaigns

Discover expert strategies for optimising Performance Max campaigns with AI-driven automation, advanced targeting, and smart bidding. Maximise conversions, refine audience signals, and enhance ad performance...

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Written by

Adzooma

How to Set Up a Performance Max Campaign in Microsoft Advertising

Learn how to set up a Performance Max campaign in Microsoft Advertising with this step-by-step guide. Maximise your reach, optimise results with AI-driven automation, and...

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Adzooma

Scale Shopping Campaigns with New Opportunities

Boost your eCommerce success by scaling your Shopping campaigns with Adzooma’s latest opportunities. Optimize ad spend, increase conversions, and maximize ROAS with smart insights, negative...

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Adzooma

The Ultimate Checklist for High-Performing Mother’s Day Gift Campaigns

Make the most of Mother’s Day shopping trends with our expert checklist. Discover essential ad strategies for Flowers, Beauty, and Luxury Gifts to boost your...

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Written by

Adzooma

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Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...

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Written by

Rob Wass

Unlocking Search Intent: How to Reach Your Audience Beyond PPC

Discover how to unlock search intent beyond PPC. Learn how retargeting, programmatic keyword targeting, and a multi-channel strategy can help you engage high-intent users and...

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Written by

Adzooma

The Average Cost of UK Marketing Agencies

Thinking of hiring a marketing agency but not sure about how much it will cost you? Look no further. We’ve got the latest data showing...

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Written by

Danielle Strouther

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10 MIN

Maximise Your Performance Max Campaigns with New Opportunities

Discover how Adzooma’s new Performance Max Opportunities can optimise your campaigns. From missing assets to budget adjustments, explore seven powerful tools to save time, boost...

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Written by

Adzooma

Roses and ROI: Growing Sales This Valentine’s Day with Microsoft Advertising

Discover how to maximise sales this Valentine’s Day with Microsoft Advertising. From Shopping Campaigns and Multimedia Ads to Dynamic Search Ads and Audience targeting, learn...

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Adzooma

Adzooma’s Performance Report Update – Smarter Insights for Better Ad Performance

At Adzooma, we’re committed to giving advertisers the tools they need to make campaign management easier and more effective. With that in mind, we’ve made...

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Written by

Adzooma

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