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    August 21, 2025

    Performance Max Budgets & Bidding: How to Drive Growth from Day One

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    6 MIN

    • Google
    • Microsoft
    • PMAX
    • PPC

    August 12, 2025

    Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

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    6 MIN

    • PPC
    • SaaS
    • Spreadsheets

    July 31, 2025

    PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

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    8 MIN

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Maximise Your Performance Max Campaigns with New Opportunities

Discover how Adzooma’s new Performance Max Opportunities can optimise your campaigns. From missing assets to budget adjustments, explore seven powerful tools to save time, boost...
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Roses and ROI: Growing Sales This Valentine’s Day with Microsoft Advertising

Discover how to maximise sales this Valentine’s Day with Microsoft Advertising. From Shopping Campaigns and Multimedia Ads to Dynamic Search Ads and Audience targeting, learn...
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Adzooma’s Performance Report Update – Smarter Insights for Better Ad Performance

At Adzooma, we’re committed to giving advertisers the tools they need to make campaign management easier and more effective. With that in mind, we’ve made...

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Key Takeaways from Our Microsoft Advertising Webinar: Insights for 2025

Discover actionable insights from our recent webinar, featuring top strategies for Microsoft Advertising in 2025. Learn about Performance Max, Brand Spotlight, Copilot AI, and more...
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Adzooma

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

One of the hottest debates in digital marketing right now is TikTok as a search engine. Learn about the algorithm and how to get more...
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How To Improve Low Display CTR and Drive Better Ad Results

Learn five practical strategies to improve low display ad CTR and boost engagement. From refining audience targeting to optimizing ad design and testing creative variations,...
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How Multimedia Ads Can Boost Your Visibility and Engagement

Learn how Microsoft Advertising’s Multimedia Ads (MMAs) can help your brand stand out in search results by combining compelling visuals with concise messaging. Discover the...
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Adzooma

How to Optimise Microsoft Advertising Shopping Feeds for Maximum Results

Learn how to optimise your Microsoft Advertising Shopping Feed for better visibility and conversions. This guide covers essential strategies such as crafting detailed product titles,...
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The Beginner’s Guide to Microsoft Advertising Shopping Feeds 

Learn the essentials of setting up and optimising a Microsoft Shopping Feed in this beginner-friendly guide. Discover how to manage product data, improve ad visibility,...
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Overcoming High CPMs with Programmatic Advertising

Facing high CPMs in digital advertising? Discover how programmatic advertising can help you tackle challenges like audience fragmentation, low ad inventory, and poor targeting. Learn...
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Preparing Your Microsoft Shopping Campaigns for the Seasonal Surge

Prepare your Microsoft Shopping Campaigns for Q4's seasonal surge with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...
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5 Tips to Maximise Your Year-End Budget with Microsoft Performance Max

Maximise your marketing budget with Microsoft Performance Max as the year-end approaches. Discover five essential tips to efficiently spend your remaining budget across multiple channels,...
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Google Performance Max vs. Microsoft Performance Max: What You Need to Know

Explore the key differences between Google Performance Max and Microsoft Performance Max campaigns. Understand audience reach, ad formats, reporting insights, cost structures, and attribution models...
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Boost Your Cross-Platform Advertising with Adzooma’s New Project-Level Opportunities

We know the struggles of being an advertiser; when you’re juggling multiple paid ad accounts across different clients and various platforms, finding the time to...

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10 Best Ways to Use Microsoft Advertising Image Extension

10 Best Ways to Use Microsoft Advertising Image Extensions

Microsoft Advertising Image Extensions enhance text ads with relevant images, boosting attention and click-through rates. Here are 10 tips to improve ad performance using Image...
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Featured Articles

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

5 Expert Tips to Cure Your PPC Budget Headaches 

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