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The Google logo out of focus

How Transparent is Google?

How much of what Google tells us is true? We looked at the company's transparency and the strategies behind its advertising and data collection....
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Written by

Amber Dawson

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18 MIN

Why Now is The Best Time to Hire Freelancers

Are you thinking of hiring freelancers for your business? Now is one of the best times in a long time to start outsourcing. Here’s a...
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Written by

Amber Dawson

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41 MIN

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A Recession Timeline: How Entrepreneurship & Innovation Navigates Our Success

As we likely head towards another recession, we look at 4 of the biggest recessions since the 30s and how innovation has pulled us through....
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Written by

Jess Kirkbride

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17 MIN

How to Take Control of Your Own SEO

Modern technology platforms are revolutionising businesses's abilities to take control of their own marketing, by simplifying and reducing complexity in all forms of marketing....
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Written by

Andy Allen

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10 MIN

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SEO Agency or DIY Software: Which Route is Right for Your Business?

There's so much choice when it comes to SEO strategy but who should lead: an SEO agency or DIY software? This article compares the two....
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Written by

Andy Allen

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10 MIN

Ghostbusters crossing the streams

Why You Should Cross The Streams of PPC & SEO Using Hike SEO

PPC and SEO needn't oppose each other in a marketing strategy. In our article, we examine how they can work together effectively PPC and SEO,...
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Written by

Luke Davis

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13 MIN

Hike SEO

Adzooma Partners with Hike SEO: The Simple SEO Platform To Boost Your Rankings

Adzooma is proud to partner with Hike SEO, the leading platform that makes SEO easy without the need to hire an expert. Find out about...
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Written by

Danielle Strouther

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Over 50% of Customers Will Buy From a Brand With a Strong Personality

New data shows that over half of customers prefer brands to have a strong personality online and are more likely to purchase from them. Find...
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Written by

Danielle Strouther

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18 MIN

How to Harness The Voice of Your Customers

Here's how online reviews can help you drive traffic, improve customer service, increase sales, and make you a customer's first choice online and offline....
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Written by

James Owen

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11 MIN

How To Join Adzooma

Optimise and manage your Google, Facebook and Microsoft ads with Adzooma's award-winning platform. Here's everything you need to know....
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Written by

Jess Kirkbride

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8 MIN

Why We Trust The Opinions of Strangers on The Internet

Reviews hold a lot of sway for consumers, but why? This article looks at why customer reviews are extremely valuable to your business....
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Written by

Amber Dawson

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12 MIN

trustpilot

Adzooma Partners With Trustpilot: The World’s Most Powerful Review Platform

Adzooma are proud to announce their partnership with Trustpilot, the leading online review platform. Find out about the partnership and get an exclusive discount on...
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Written by

Danielle Strouther

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5 MIN

A Guide to Microsoft Ads Remarketing

Read our guide on remarketing within the Microsoft Ads platform and how you can convert previous site visitors into paying customers....
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Written by

Sophie Logan

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8 MIN

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What is a Good CTR for Facebook Ads?

A common question asked by advertisers and clients is “what is a good CTR for Facebook Ads?” We crunched the numbers to find out....
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Written by

Matt Hogan

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8 MIN

The Best of Times, The Worst of Times: Why Storytelling Counts In Business

In this article, we look at how your business can use the art of storytelling to grow and thrive for years to come....
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Written by

Melissa Fretwell

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9 MIN

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Featured Articles

How to Set Up a Performance Max Campaign in Microsoft Advertising

Scale Shopping Campaigns with New Opportunities

The Ultimate Checklist for High-Performing Mother’s Day Gift Campaigns

Unlocking Search Intent: How to Reach Your Audience Beyond PPC

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