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    • Microsoft
    • PPC

    October 21, 2025

    What is Retargeting and Why is it Important in PPC?

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    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

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A Guide To AI in Advertising

Artificial intelligence plays a significant role in online advertising. In this guide, we discuss how machine learning and AI is used in the industry....
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Written by

Thomas Hampson

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8 MIN

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A Guide to Content Marketing for Luxury Brands

In this guide, we look at how the elements you need to build a content marketing strategy for your luxury brand....
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Written by

Jess Kirkbride

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8 MIN

Microsoft Ads vs. Google Ads: What’s Different About The Shutterstock Partnership?

Google Ads have been partnered with Shutterstock for 4 years before Microsoft Advertising made their announcement. So, what’s different between the two partnerships?...
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Written by

Danielle Strouther

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3 MIN

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The Future of PPC Advertising is in Automation

The world of PPC advertising is everchanging. But its future lies in automation and Adzooma is at hand to show you how in this helpful...
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Written by

Danielle Strouther

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30 MIN

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Now Is The Time For Marketers To Embrace Audio Content

Audio content, such as podcasts and audiobooks, is perfect for marketers to get into. Our guide explains why....
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Written by

Amber Dawson

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9 MIN

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How To Choose A Digital Agency

In this guide, we looked at the criteria and questions you should ask to find the right digital agency for your business....
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Written by

Chris Wilkins

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8 MIN

Using AI to Boost Productivity in the Workplace

Using AI to Boost Productivity in the Workplace

Use of artificial intelligence (AI) in the workplace is rapidly growing. Here's how it can help productivity....
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Written by

Adzooma

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10 MIN

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Why DuckDuckGo’s Aggressiveness Is Good For Microsoft Advertisers

With Google's search market dominance, DuckDuckGo's aggressive marketing is proving successful, especially for Microsoft advertisers. Here's why....
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Written by

Amber Dawson

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6 MIN

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How To Succeed With More Specific Facebook Lookalike Audiences

Master the art of Facebook Lookalike Audiences and how to make them super specific with our helpful guide....
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Written by

Amber Dawson

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8 MIN

Product Update: Connect Your Google Analytics Account For Better Insights

With Adzooma Management, you can now link your Google Analytics account and use the data to get the most out of your campaigns....
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Written by

Amber Dawson

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5 MIN

Sophie Logan

‘Microsoft Ads Is My Go-To Platform’: An Interview with Sophie Logan

We asked PPC Manager Sophie Logan why Microsoft Advertising is her go-to platform. This is what she said....
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Written by

Danielle Strouther

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7 MIN

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6 Common Problems That Digital Agencies Can Fix

Digital agencies offer a variety of services that can help your business. We looked at 6 of the most common issues that businesses face and...
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Written by

Jess Kirkbride

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15 MIN

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Top 10 Digital Marketing Events Around the World

Read our ultimate list of global digital marketing conferences you can attend both virtually and in-person....
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Written by

Jaye Bonser

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8 MIN

Bing Looks Set To Become "Microsoft Bing" In New Test

Bing Looks Set To Become “Microsoft Bing” In New Test

Microsoft appears to be testing a Bing rebrand using the name "Microsoft Bing". We investigated and explained why we'll be using that name from now...
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Written by

Amber Dawson

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2 MIN

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How to Optimise Your Site with Google Analytics Data

Optimising your landing pages based on Google Analytics data is important. But what about optimising your Google Analytics account. Our guide shows you how....
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Written by

Will Haswell

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8 MIN

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