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    July 31, 2025

    PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

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    8 MIN

    • Budget management
    • PPC

    July 24, 2025

    5 Expert Tips to Cure Your PPC Budget Headaches 

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    4 MIN

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    • Updates

    July 9, 2025

    New Feature Release: Budget Tracking is Live in Adzooma

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    4 MIN

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Bounce Rate by Joshua Mormann from the Noun Project

What is a Good Bounce Rate?

The concept of a “good” bounce rate involves different variables and measurements. Our guide will demonstrate what those are and how to achieve success....
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Written by

Luke Davis

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10 MIN

Google Removes Terms From Search Report In Blow To PPC Community

Google have long been castigated from the PPC community's circle of trust....
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Written by

Tom Mortimer

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3 MIN

People interacting with a chatbot

A Guide To AI in Advertising

Artificial intelligence plays a significant role in online advertising. In this guide, we discuss how machine learning and AI is used in the industry....
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Written by

Thomas Hampson

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8 MIN

The badge of a Ford Mustang GT 390

A Guide to Content Marketing for Luxury Brands

In this guide, we look at how the elements you need to build a content marketing strategy for your luxury brand....
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Written by

Jess Kirkbride

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8 MIN

Microsoft Ads vs. Google Ads: What’s Different About The Shutterstock Partnership?

Google Ads have been partnered with Shutterstock for 4 years before Microsoft Advertising made their announcement. So, what’s different between the two partnerships?...
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Written by

Danielle Strouther

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3 MIN

An image of a person on their laptop

The Future of PPC Advertising is in Automation

The world of PPC advertising is everchanging. But its future lies in automation and Adzooma is at hand to show you how in this helpful...
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Written by

Danielle Strouther

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30 MIN

A microphone in a recording studio

Now Is The Time For Marketers To Embrace Audio Content

Audio content, such as podcasts and audiobooks, is perfect for marketers to get into. Our guide explains why....
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Written by

Amber Dawson

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9 MIN

Person using a Macbook Pro

How To Choose A Digital Agency

In this guide, we looked at the criteria and questions you should ask to find the right digital agency for your business....
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Written by

Chris Wilkins

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8 MIN

Using AI to Boost Productivity in the Workplace

Using AI to Boost Productivity in the Workplace

Use of artificial intelligence (AI) in the workplace is rapidly growing. Here's how it can help productivity....
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Written by

Adzooma

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10 MIN

DuckDuckGo search screen

Why DuckDuckGo’s Aggressiveness Is Good For Microsoft Advertisers

With Google's search market dominance, DuckDuckGo's aggressive marketing is proving successful, especially for Microsoft advertisers. Here's why....
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Written by

Amber Dawson

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6 MIN

Two figures pinning up letters spelling Facebook onto a corkboard

How To Succeed With More Specific Facebook Lookalike Audiences

Master the art of Facebook Lookalike Audiences and how to make them super specific with our helpful guide....
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Written by

Amber Dawson

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8 MIN

Product Update: Connect Your Google Analytics Account For Better Insights

With Adzooma Management, you can now link your Google Analytics account and use the data to get the most out of your campaigns....
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Written by

Amber Dawson

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5 MIN

Sophie Logan

‘Microsoft Ads Is My Go-To Platform’: An Interview with Sophie Logan

We asked PPC Manager Sophie Logan why Microsoft Advertising is her go-to platform. This is what she said....
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Written by

Danielle Strouther

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7 MIN

Workmen building a roof

6 Common Problems That Digital Agencies Can Fix

Digital agencies offer a variety of services that can help your business. We looked at 6 of the most common issues that businesses face and...
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Written by

Jess Kirkbride

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15 MIN

An audience at an event

Top 10 Digital Marketing Events Around the World

Read our ultimate list of global digital marketing conferences you can attend both virtually and in-person....
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Written by

Jaye Bonser

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8 MIN

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Featured Articles

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

5 Expert Tips to Cure Your PPC Budget Headaches 

New Feature Release: Budget Tracking is Live in Adzooma

Kill the Silo: Why Cross-Channel Integration Is the Key to Marketing Success in 2025

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